Hrgerg
Promotion
Purpose of promotion is to raise awareness of the firm’s products and encourage consumers’ to make a purchase. The aims are summarized:
Inform people about particular issues, often used by government. * To introduce new products on to the market. * To compete with competitors’ product. * To create a brand image. * To increase sales. * To improve the company image.
Different Types of Advertising Advertising media | Advantages | Disadvantages | Examples of suitable products/ services to advertise using this method. | Television | * The advert will go out to millions of people. * The product can be shown in a more attractive way. * It reaches the biggest number of audience. | * Very expensive form of advertising | * Food products and drinks * Famous car brands * Household products | Radio | * Cheaper than television * Usually reaches a large audience and often with memorable song or tune. | * No visual message * Quite expensive * Not as much audience as television | * Local services or events | Newspaper | * National newspapers are often bought by a large group of people therefore it can be selected to do so. * Relatively cheap to place adverts -> Cost effective way to advertise. | * Newspaper adverts often in black and white and are therefore not eye-catching. Probably will be skipped by the reader, especially if the advert is small. | * Local products, local events * Cars * Banks | Magazines | * A very effective way to reach the target audience if there are specialist magazines. * Often in colors and therefore will look more attractive. | * Magazines are often only published weekly or monthly. * More expensive than using newspaper. | * Perfume in a magazines for women * Golf equipment in golf magazines. * New games in Games magazines | Posters / billboards | * Permanent * Relatively cheap * Are potentially seen by everyone who passes them | *
Purpose of promotion is to raise awareness of the firm’s products and encourage consumers’ to make a purchase. The aims are summarized:
Inform people about particular issues, often used by government. * To introduce new products on to the market. * To compete with competitors’ product. * To create a brand image. * To increase sales. * To improve the company image.
Different Types of Advertising Advertising media | Advantages | Disadvantages | Examples of suitable products/ services to advertise using this method. | Television | * The advert will go out to millions of people. * The product can be shown in a more attractive way. * It reaches the biggest number of audience. | * Very expensive form of advertising | * Food products and drinks * Famous car brands * Household products | Radio | * Cheaper than television * Usually reaches a large audience and often with memorable song or tune. | * No visual message * Quite expensive * Not as much audience as television | * Local services or events | Newspaper | * National newspapers are often bought by a large group of people therefore it can be selected to do so. * Relatively cheap to place adverts -> Cost effective way to advertise. | * Newspaper adverts often in black and white and are therefore not eye-catching. Probably will be skipped by the reader, especially if the advert is small. | * Local products, local events * Cars * Banks | Magazines | * A very effective way to reach the target audience if there are specialist magazines. * Often in colors and therefore will look more attractive. | * Magazines are often only published weekly or monthly. * More expensive than using newspaper. | * Perfume in a magazines for women * Golf equipment in golf magazines. * New games in Games magazines | Posters / billboards | * Permanent * Relatively cheap * Are potentially seen by everyone who passes them | *