Hrm 531 Week 3 Quiz
Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:
Student Response Correct Answer Feedback A. stars.
B. cash cows.
C. question marks.
D. dogs.
E. a combination of question mark and dog categories.
General Feedback: Cash cows are in the low-growth markets but are high market share products.
Score: 0/2
Which of the following is NOT one of the four major growth strategies marketers typically utilize?
Student Response Correct Answer Feedback
A. Market penetration
B. Market development C. Product proliferation
D. Diversification
E. Product development
General Feedback: Firms consider pursuing …show more content…
These firms produce large volumes, promote heavily, and through slotting allowance payments control access to the supermarket shelves. Combined, these four firms have:
Student Response Correct Answer Feedback
A. value-based customer care.
B. successful mission-goal statements. C. sustainable competitive advantages.
D. market segmentation sufficiency.
E. strategic business acumen.
General Feedback: Attributes like formula and image can provide firms with a long-term competitive advantage.
Score: 2/2
Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had ethically-challenged business practices but was also:
Student Response Correct Answer Feedback
A. practicing marketing ethics.
B. manipulating the company's bottom line through charitable donations.
C. creating a local ethical business climate.
D. contributing to corporate social responsibility. E. pioneering tax avoidance schemes that created special advantages for charities.
General Feedback: Employees at some firms that are perceived as socially responsible can nevertheless take actions that are viewed as unethical.
Score:
Student Response Correct Answer Feedback A. stars.
B. cash cows.
C. question marks.
D. dogs.
E. a combination of question mark and dog categories.
General Feedback: Cash cows are in the low-growth markets but are high market share products.
Score: 0/2
Which of the following is NOT one of the four major growth strategies marketers typically utilize?
Student Response Correct Answer Feedback
A. Market penetration
B. Market development C. Product proliferation
D. Diversification
E. Product development
General Feedback: Firms consider pursuing …show more content…
These firms produce large volumes, promote heavily, and through slotting allowance payments control access to the supermarket shelves. Combined, these four firms have:
Student Response Correct Answer Feedback
A. value-based customer care.
B. successful mission-goal statements. C. sustainable competitive advantages.
D. market segmentation sufficiency.
E. strategic business acumen.
General Feedback: Attributes like formula and image can provide firms with a long-term competitive advantage.
Score: 2/2
Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had ethically-challenged business practices but was also:
Student Response Correct Answer Feedback
A. practicing marketing ethics.
B. manipulating the company's bottom line through charitable donations.
C. creating a local ethical business climate.
D. contributing to corporate social responsibility. E. pioneering tax avoidance schemes that created special advantages for charities.
General Feedback: Employees at some firms that are perceived as socially responsible can nevertheless take actions that are viewed as unethical.
Score: