HRM Individual Assignment 1
Human Resource Management Individual Assignment
Name: Chui Wing Yin Cherry Student No.: 10554678
Cathay Pacific is an international flag carrier of Hong Kong, which provide airline's operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide, including codeshares and joint ventures, with a fleet of wide-body aircraft, consisting of Airbus A330, Airbus A340, Boeing 747 and Boeing 777 equipment.
However the carrier has been looking to turn around its fortunes after making a loss in the first half of 2012. Also the carrier face other threats of high fuel costs and strike of cabin crew. The reason behind is mainly due to the external environment affecting the airline industry.
In the economic aspect, there is a threat to the airline industry. From the case, the news mentioned that the airline sector has been hurt by volatile fuel costs and a dip in travel demand amid a global economic slowdown. The rising of fuel cost is due to the inflation problem.. Also global economic slowdown may lead to a decrease in demand for air transport. And the business are more likely not to use air freight to transport their cargo. The decrease in demand in air transport and rising of fuel cost may lead to Cathay Pacific facing problems of suffering a loss in the coming financial year. This is a threat for Cathay Pacific as if the company cannot overcome the threat it will continue suffer from loss. If Cathay Pacific continue suffer from loss, the company will lay off part of its employees. The employees will be afraid of being fired and this will demoralize the company which may be affect the Cathay Pacific’s human resources planning process.
Moreover, globalization act as a threat to Cathay Pacific, as there is an economic linkage of European countries and Asian countries. When there is economic downturn in European countries, it may also affect the economy of Asian countries. And this become a threat to carrier to keep its
Name: Chui Wing Yin Cherry Student No.: 10554678
Cathay Pacific is an international flag carrier of Hong Kong, which provide airline's operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide, including codeshares and joint ventures, with a fleet of wide-body aircraft, consisting of Airbus A330, Airbus A340, Boeing 747 and Boeing 777 equipment.
However the carrier has been looking to turn around its fortunes after making a loss in the first half of 2012. Also the carrier face other threats of high fuel costs and strike of cabin crew. The reason behind is mainly due to the external environment affecting the airline industry.
In the economic aspect, there is a threat to the airline industry. From the case, the news mentioned that the airline sector has been hurt by volatile fuel costs and a dip in travel demand amid a global economic slowdown. The rising of fuel cost is due to the inflation problem.. Also global economic slowdown may lead to a decrease in demand for air transport. And the business are more likely not to use air freight to transport their cargo. The decrease in demand in air transport and rising of fuel cost may lead to Cathay Pacific facing problems of suffering a loss in the coming financial year. This is a threat for Cathay Pacific as if the company cannot overcome the threat it will continue suffer from loss. If Cathay Pacific continue suffer from loss, the company will lay off part of its employees. The employees will be afraid of being fired and this will demoralize the company which may be affect the Cathay Pacific’s human resources planning process.
Moreover, globalization act as a threat to Cathay Pacific, as there is an economic linkage of European countries and Asian countries. When there is economic downturn in European countries, it may also affect the economy of Asian countries. And this become a threat to carrier to keep its