INTRODUCTION OF THE ORGANIZATION
ORGANIZATIONAL HISTORY The company was incorporated on May 13, 1964 as a private limited company, with the objectives as set out in the Memorandum of Association in general and in particular to set up an industrial undertaking for manufacture of juices, squashes, sharbats, jams, pickles and preserves from fruits and vegetables. The company uses the trademark and brand name "Shezan with the permission given to them by Shezan Services Private Ltd., who is actually the owner of this brand name and paid royalty in using this name. Shezan International Ltd. was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of USA in 1964. The agricultural background of the Pakistani sponsors induced them to establish this agro based industry. Taking advantage of abundance of fruit available in Pakistan, and the advanced technology provided by the American partners, Shezan came a pioneer in the field of converting fruits into pulps, concentrate and juices today Shezan is the largest food processing unit having developed and installed the capacity to meet the country's and export needs. In 1971 the Shah Nawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Pakistan Government. The company has since shown sustained growth in both the domestic and export fields. The company has been steadily expanding its production capacity over the years. In 1980-81 a separate unit was installed in Karachi which now caters for Karachi, Sind and export demand. A new bottle filling plant was set up in 1983 in Lahore, increasing the capacity five fold. An independent Tetra Brik plant was commissioned in 1987 making Shezan the leading manufacturers with comprehensive range increasing continuously, the company's management decided to set up a new public limited company and so in 1991 a wholly owned subsidiary of Shezan International Ltd.