Hrm Stragey
http://www.slideshare.net/sarah.e.gay/jetblue-midterm-projectsgaypdf http://www.papercamp.com/group/jet-blue-case-study-13-analysis/page-0
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=911464
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR045.htm
general intro to case study page 69 http://www.scribd.com/doc/18043997/s-t-r-a-t-e-g-y-i Starbucks Case Study Questions
How is Jet blue performing? =CLEM
- Competitor analysis: competitor strategy (goals, values, p.220 – 224 (sources of competitive advantage) (porters generic strategies) , ( compare market capitalisation - financial indicators, market capitalisation of jet blue and competitors if given in case: ROE, ROI, ROA, gross profit margin - P.46 profitability ratio - P.53 score card - P.47 rsiagrgating return on capital employed - P.88 indentifying key success factors
What are the sources of Starbucks’ evolution? declining / growing performance? How far are Starbucks’ problems in
February 2009 the inevitable consequences of the economic recession and to what extent are there other reasons for Starbuck’s declining performance? (Anna)
- Home market ….international too many probs - P.9 – 10 case - Consequences of economic recession: oil price: terrorist attack sept 11 marketing approach - SWOT - Pestel analysis
What is Schultz’s strategy for restoring Starbucks’ financial performance? (CLEM) - basic info from case - effective implementation p.10 - resource based view: p.155
Do you agree with the measures that Schultz is taking? What should Schultz be doing differently?(Ines)
- great strategy: cost leadership, good marketing approach, intangible resources, - resources and capabilities - p.224 porters generic strategy - value chain p.133 - VRIN ( residual efficiency
US Airline industry case questions
1. Assess
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=911464
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR045.htm
general intro to case study page 69 http://www.scribd.com/doc/18043997/s-t-r-a-t-e-g-y-i Starbucks Case Study Questions
How is Jet blue performing? =CLEM
- Competitor analysis: competitor strategy (goals, values, p.220 – 224 (sources of competitive advantage) (porters generic strategies) , ( compare market capitalisation - financial indicators, market capitalisation of jet blue and competitors if given in case: ROE, ROI, ROA, gross profit margin - P.46 profitability ratio - P.53 score card - P.47 rsiagrgating return on capital employed - P.88 indentifying key success factors
What are the sources of Starbucks’ evolution? declining / growing performance? How far are Starbucks’ problems in
February 2009 the inevitable consequences of the economic recession and to what extent are there other reasons for Starbuck’s declining performance? (Anna)
- Home market ….international too many probs - P.9 – 10 case - Consequences of economic recession: oil price: terrorist attack sept 11 marketing approach - SWOT - Pestel analysis
What is Schultz’s strategy for restoring Starbucks’ financial performance? (CLEM) - basic info from case - effective implementation p.10 - resource based view: p.155
Do you agree with the measures that Schultz is taking? What should Schultz be doing differently?(Ines)
- great strategy: cost leadership, good marketing approach, intangible resources, - resources and capabilities - p.224 porters generic strategy - value chain p.133 - VRIN ( residual efficiency
US Airline industry case questions
1. Assess