HRM530 wk 3 Alignment of HRM and Busi
HRM530: Strategic Human Resource Management
Strayer University
Professor Bagher Fardanesh
October 26, 2014
Introduction J. C. Penny Company, Inc. was founded over 110 years ago on the principle of treating customers fair and square, the way in which James Cash Penny wanted to be treated. Today the company is still rooted in its rich heritage by transforming the way in which it does business and its customer experiences. Customers receive straight forward pricing, exceptionally curated merchandise, and unmatched customer service (HR.com, 2014).
Propose how you would ensure the HR strategy is in alignment with the business strategy. The business strategy for JCPenney is to make it easier for shoppers to do price comparisons while they shop. The sales tags displays the “suggested price” alongside the “retail price” to show the value in the merchandise. The company has stopped its coupon rule and provided month long promotions (Lutz, 2012). The low price strategy does not seek to undercut competition but offer more predictable and stable prices and provide customer satisfaction. The HR strategy is to coach employees and make JCP a great place to work. JCP has attracted graduates from premier design and retail schools to work for the company. The company has invested heavily in executive education and leadership training for its managers. The chairman and CEO believes that there is a correlation between engaged associated and store profitability. The associates are the first customers to sell. If it does not ring true to them, then it is impossible to communicate and inspire the customers. To ensure the HR strategy is aligned with the business strategy, the company has to be customer-focused. Also build a process of grooming leaders and providing ongoing training to all employees to make them feel they could build careers in the company. Describe the HR job positions and the responsibilities listed for that HR department. The success of JCP
Strayer University
Professor Bagher Fardanesh
October 26, 2014
Introduction J. C. Penny Company, Inc. was founded over 110 years ago on the principle of treating customers fair and square, the way in which James Cash Penny wanted to be treated. Today the company is still rooted in its rich heritage by transforming the way in which it does business and its customer experiences. Customers receive straight forward pricing, exceptionally curated merchandise, and unmatched customer service (HR.com, 2014).
Propose how you would ensure the HR strategy is in alignment with the business strategy. The business strategy for JCPenney is to make it easier for shoppers to do price comparisons while they shop. The sales tags displays the “suggested price” alongside the “retail price” to show the value in the merchandise. The company has stopped its coupon rule and provided month long promotions (Lutz, 2012). The low price strategy does not seek to undercut competition but offer more predictable and stable prices and provide customer satisfaction. The HR strategy is to coach employees and make JCP a great place to work. JCP has attracted graduates from premier design and retail schools to work for the company. The company has invested heavily in executive education and leadership training for its managers. The chairman and CEO believes that there is a correlation between engaged associated and store profitability. The associates are the first customers to sell. If it does not ring true to them, then it is impossible to communicate and inspire the customers. To ensure the HR strategy is aligned with the business strategy, the company has to be customer-focused. Also build a process of grooming leaders and providing ongoing training to all employees to make them feel they could build careers in the company. Describe the HR job positions and the responsibilities listed for that HR department. The success of JCP