Hsa 505 Assignment 1

Assignment #1 – “The Patient Protection and Affordable Care Act”
Terizian Ghourghy
Dr. Daniel W. Jackson HSA 505 Health Services Strategic Marketing
July 10, 2011

1. Determine how this Federal law will affect market-driven and non-market driven decisions.

The Patient Protection and Affordable Care Act will have a great effect on the market-driven
The concept of "market-driven management" is practiced with great success by many of the world's leading corporations. But, it is a concept that is equally relevant to small business as well.
Market-driven management is a cross-functional effort involving all levels of a large organization and all members of the small-business team. It is aimed at ensuring that all activities of the
small-business team are coordinated to meet specific needs of targeted customer groups.
With its focus on the five "Cs"--customers, competitors, capabilities, costs and cross-functional efforts--it involves all aspects of the small business in reacting to the market that is being served. Small-business operators know their customers on a personal basis. They also must come to know all that they can about competitive activity and their own cost structure.
This knowledge, plus a good grasp of the individual and team capabilities, will ensure a proper match of response to both customer needs and competitive activity.
The small-business operator must react to the same four competitive forces that large corporations face: rivalry among existing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products or services.

2. Describe the circumstances at which you would prepare a strategic plan to include this new law in your marketing decisions, knowing this new law may or may not take effect.

3. Discuss how each of the five (5) environmental forces will be affected by the new law, which you believe will be the most affected and why.
4. Describe one (1) new target audience and include the characteristics of their demographic and psychographic profiles.

Reference
American Hospital Association (2011). Fast Facts on US Hospitals. Retrieved May 24, 2011 from http://www.aha.org/aha/resource-center/Statistics-and-Studies/fast-facts.html
Bainbridge Georgia News (Jan 18, 2011) online Local News; Hospital Makes Cuts to Reduce Expenses.
Retrieved May 24, 2011, from http:/ /bainbridgega.com /news /publish /011811hosp.shtml
Bruce, S (July 10, 2010) Hospital Negotiation Skills Training Saves Organizations Millions. News By The Second [online]. Retrieved May 24,2011 from http:/ /newsbythesecond. com/ hospital-negotiation-skills-training-saves-organizations-millions/3198/
Carameldiv, A (2010, November 28) Philosophy of Hospitals. Retrieved May 24, 2011 from http:// www. oppapers. com/ essays /Hospitals / 497384?topic
Hellriegel, D., & Slocum, J. W., Jr. (2011). Organizational behavior: 2011 custom edition (13th ed.). Mason, OH: South-Western Cengage Learning
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Marcus, Mary B (2011, May 17). Study: Third of hospital ERs have closed over past 20 years. USA TODAY [online]. Retrieved May 24, 2011, from http://www.usatoday.com/ yourlife /health /healthcare /hospitals /2011-05-17-ERs-closing-US_n.htm
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http://www.bizjournals.com/albany/stories/1999/03/15/focus5.html
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