Hsa 505 Assignment 3
Name :
Tutor :
Title : MARKETING SERVICES AND EXPERIENCES
Institution :
@2013
Executive Summary
In any kind of business, a customer is always considered as the greatest asset. No business can survive without customers. This is the reason why businesses, organisations and companies must ensure that they win the attention of their customer through the use of customer satisfaction strategies. There are many different ways in which customers can be attracted and retained. One of the most common ways is through offering goods and services which are of high quality to the customers. Customers are always on the lookout for business persons who can offer them value for their money.
Secondly, customers consider timely delivery as a very important aspect for them. Failure in this area often leads to losing customers to other competitors. It is therefore crucial for any business person to ensure that he or she offers timely and quick delivery of products and services to the customers. Professionalism is also another thing that is often considered by customers. Each one of them considers wants to be served by people who have full knowledge concerning the products and services they are offering.
Lastly, business people must consider after sales services as a very crucial part of their transactions. Such services include warranty, installation services, repair and maintenance, and home delivery. These are some of the services that make a business person stand out amongst his or her competitors. Customers are always on the lookout for a business person who can offer them extra services. They often want to feel wanted through the unique services offered to them buy sellers. Affordable prices and discounts are also some of the requirements for attracting and retaining customers.
Contents My background 4 My experience 4 Analysis and recommendations for Hotel businesses 5 Location
Tutor :
Title : MARKETING SERVICES AND EXPERIENCES
Institution :
@2013
Executive Summary
In any kind of business, a customer is always considered as the greatest asset. No business can survive without customers. This is the reason why businesses, organisations and companies must ensure that they win the attention of their customer through the use of customer satisfaction strategies. There are many different ways in which customers can be attracted and retained. One of the most common ways is through offering goods and services which are of high quality to the customers. Customers are always on the lookout for business persons who can offer them value for their money.
Secondly, customers consider timely delivery as a very important aspect for them. Failure in this area often leads to losing customers to other competitors. It is therefore crucial for any business person to ensure that he or she offers timely and quick delivery of products and services to the customers. Professionalism is also another thing that is often considered by customers. Each one of them considers wants to be served by people who have full knowledge concerning the products and services they are offering.
Lastly, business people must consider after sales services as a very crucial part of their transactions. Such services include warranty, installation services, repair and maintenance, and home delivery. These are some of the services that make a business person stand out amongst his or her competitors. Customers are always on the lookout for a business person who can offer them extra services. They often want to feel wanted through the unique services offered to them buy sellers. Affordable prices and discounts are also some of the requirements for attracting and retaining customers.
Contents My background 4 My experience 4 Analysis and recommendations for Hotel businesses 5 Location
References: Lovelock, C.H., Patterson, P.G. and Wirtz, J 2011, Service Marketing: An Asia-Pacific and Australian Perspective, Pearson Australia, Frenchs Forest Fisk, R., Gountas, S., Hume, M., Gountas, J., Grove, S., and John, J 2007, Service Marketing, First Asia-Pacific Edition, Milton, Queensland Berry, L.L., and Parasuraman, A 1991, Marketing Services: Competing Through Quality, Free Press, New York Zeithaml, V.A., Parasuraman, A., and Berry L.L., 1990, Delivering Quality Service: Balancing Customer Perceptions and Expectations, The Free Press, New York Paresh, K 2011, 8ps of Service Marketing, Apple Cross, Australia Zeithaml, V.A., Bitner, M.J., Gremler, Dwayne D 2006, Services Marketing: Integrating Customer Focus Across the Firm, 4nthed., McGraw-Hill Irwin, Boston.