HSA 505 Opportunities
MISSED OPPORTUNITIES
Strayer University
HSA 505: Health Service Strategic Marketing
MISSED OPPORTUNITY In the case of study “Missed Opportunity” there is a character by the name of Susan Daniels. Ms. Davis is the top marketing officer of Briarwood Medical Center, there she is trying to secure to billboards located on the premises. This is a prize location because the billboards panels are located on the main traffic strip. The panels will provide countless opportunities to market the medical center and an excellent investment. Briarwood Medical Center was entangled in a endless battle for the market share against a skilled competitor Crestview Hospital, thus making every opportunity to win patients crucial. This is an opportunity Susan feels that they cannot afford to miss. But her request is rejected by the institution chief executive officer, leading to them to lose the billboards to their competitor Crestview Hospital.
The Billboard Pros and Cons
Crestview Hospital is very similar to Briarwood Medical Center is many ways. Crestview Hospital is a 475 bed facility providing general medical and surgical services. Crestview knew in order to separate themselves from their competitors that had to make a mayor move before there competitor did. Buying the billboards adjacent to their competitors Briarwood Medical Center was very good strategic move. With every decision you will have your pros and cons. I will show you what I believe is the positive and negative outcome of this decision along with the reaction of customers and other community stakeholders to the billboard postings.
Billboard Pros Crestview Hospital saw the opportunity to capitalize on a perfect opportunity for their organizations. Not only did us the emphasis to beat out there competitor to purchase not one, but two billboards they did it in a perfect location. This is a very heavy traffic area where all perspective clients have to opportunity to see. Every client that
Strayer University
HSA 505: Health Service Strategic Marketing
MISSED OPPORTUNITY In the case of study “Missed Opportunity” there is a character by the name of Susan Daniels. Ms. Davis is the top marketing officer of Briarwood Medical Center, there she is trying to secure to billboards located on the premises. This is a prize location because the billboards panels are located on the main traffic strip. The panels will provide countless opportunities to market the medical center and an excellent investment. Briarwood Medical Center was entangled in a endless battle for the market share against a skilled competitor Crestview Hospital, thus making every opportunity to win patients crucial. This is an opportunity Susan feels that they cannot afford to miss. But her request is rejected by the institution chief executive officer, leading to them to lose the billboards to their competitor Crestview Hospital.
The Billboard Pros and Cons
Crestview Hospital is very similar to Briarwood Medical Center is many ways. Crestview Hospital is a 475 bed facility providing general medical and surgical services. Crestview knew in order to separate themselves from their competitors that had to make a mayor move before there competitor did. Buying the billboards adjacent to their competitors Briarwood Medical Center was very good strategic move. With every decision you will have your pros and cons. I will show you what I believe is the positive and negative outcome of this decision along with the reaction of customers and other community stakeholders to the billboard postings.
Billboard Pros Crestview Hospital saw the opportunity to capitalize on a perfect opportunity for their organizations. Not only did us the emphasis to beat out there competitor to purchase not one, but two billboards they did it in a perfect location. This is a very heavy traffic area where all perspective clients have to opportunity to see. Every client that
References: Gravili, Ginevra. (2013) Proceedings of the European Conference on Information Management & Evaluation. p41-50. 10p. Huang, E., & Dunbar, C. (2013). Connecting to patients via social media: A hype or a reality? Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. Thompson, D. & Malaviya, P. (2013). Consumer-generated ads: Does awareness of advertising co-creation help or hurt persuasion? Journal of Marketing, 77(3), 33-47.