Hsbc Marketing Strategies
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Subject Area - Business HSBC Marketing Strategies.
INTRODUCTION One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Group’s corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, ‘The world’s local bank’. As at 31st December 2004, its total asset was valued at £660 billion. It has over 9,800 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The company’s shares are also traded on most of the world’s renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. One of the major tools it uses for functionality on a worldwide scale is the company’s use of information technology. Its e-business channels include the internet, PC banking, interactive TV, and telephone banking. It maintains its own private network (intranet and extranet), in which HSBC’s websites attracted 900 million visits in 2004. The HSBC group provides a comprehensive range of financial services namely: Personal Financial Services: It has over 100 million personal consumers’ worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings
Subject Area - Business HSBC Marketing Strategies.
INTRODUCTION One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Group’s corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, ‘The world’s local bank’. As at 31st December 2004, its total asset was valued at £660 billion. It has over 9,800 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The company’s shares are also traded on most of the world’s renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. One of the major tools it uses for functionality on a worldwide scale is the company’s use of information technology. Its e-business channels include the internet, PC banking, interactive TV, and telephone banking. It maintains its own private network (intranet and extranet), in which HSBC’s websites attracted 900 million visits in 2004. The HSBC group provides a comprehensive range of financial services namely: Personal Financial Services: It has over 100 million personal consumers’ worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings
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Page 14 of 15 Copyright © 2003 - 2011 UKEssays & All Answers Ltd The UK’s original provider of custom essays www.ukessays.com If you are using this resource in your work please remember to reference and cite the original work found here: http://www.ukessays.com/essays/business/marketing-strategies-hsbc.php Dolan, R., (1991), Strategic Marketing Management: Harvard Business School Publications, Massachusetts. Dunne, H., (2003), Foreign Affairs, Financial world. Eisenhardt, K.M., (1991), Better stories and better constructs: The case for rigor and comparative logic, Academy of management review, (16:3), pp. 620 - 627. Eppendorfer, C., Beckmann, R., and Neimke, M., (2002), Market access strategies in the EU Banking sector, obstacles and benefits towards an integrated European retail market. Ruhr - University of Bochum. Carsten-eppendorfer@ruhruni-bochum.de. Hague, P., (2002), Market research, a guide to planning, methodology, and evaluations, 3rd edition, Kogan page. 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We have a large reference library of essays that you can use as research materials to help with your own writing check out our free business essays. Share this resource with your friends... We hope you found this information in this free pdf useful. Please spread the word and tell your friends how this information has helped you with your studies and feel free to share this pdf with others, so it can help them too. Keep up to date with the latest essay writing hints, tips and free research materials to help you with your assignments - simply subscribe to our RSS feed or join us on Facebook now! Page 15 of 15 Copyright © 2003 - 2011 UKEssays & All Answers Ltd