HST’s goal is to breakeven every month. The company is currently selling more than enough 10lb bags of French fries to do this. Expansion may be necessary to meet the needs of customers. However, at this point there is no major demand French fries made from Russet potatoes. The company is planning to purchase another machine to produce French fries made from Idaho potatoes. This is necessary as the larger food chains prefer that brand. The demand for HST’s product would be greater and sales would be steadier. The months in which demand was higher are months in which Idaho potatoes were scarce.
The following table shows the calculation of the variable cost of French fries, the relevant mark-up and the selling price per unit
Calculation: Variable cost per 10lbs of French fries
Direct material cost
| | |Quantity |unit price ($) |Cost ($) |Total |
|Potato (lbs)