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Htc Assessment

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Table of Contents
0.0 Executive Summary………………………………………………………………………………………….3
1.0 Company Overview………………………………………………………………………………………….4
2.0 Mission and Vision……………………………………………………………………………………………4
3.0 External Environment ……………………………………………………………………………………..4 3.1 PESTEL Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7
4.0 Internal Resources……………………………………………………………………………………………8
5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10
6.0 Conclusion and Recommendation………………………………………………………………….11

Executive Summary
Background and Mission
The Taiwanese based company founded in 1997, has quickly risen to become the 5th best producer of smartphones in the world. Its mission is to become the world’s leading producer of communication devices by having innovative designs and capabilities.
External Environment
The external environment is analysed by looking at the PESTEL factors that affect the company in terms of political and legal aspects such as patents and lawsuits, economic aspects in terms of exchange rates fluctuations, social aspects such as changing tastes, technological aspects such as new operating systems in phone and also the environment in terms of competitor activity. It also analyses the competitors in the market along with their strengths and also the a 5 force analysis that looks at threats to the company in terms of new entrants and substitutes as well as the bargaining power of firms engaging in business transactions.
Internal Resources
Looks at the internal resources of the company such as employees as well as the existence of tangible and intangible assets such as building and brand image as well as knowledge in the company in



Bibliography: Business Monitor International. (2011, November 11). Company Profile - HTC - Q1 2012 . Retrieved December 4, 2011, from Business Monitor International Web site: http://www.businessmonitor.com.ezproxy.brad.ac.uk/cgi-bin/request.pl?view=articleviewer&article=545298&SessionID=A97D5CC622C911E1921951577B297F78&iso=ID&keyword=HTC&service=1 Business Tools & Templates. (2009, January 11). Boston Consulting Group (BCG) Growth-Share Matrix. Retrieved December 5, 2011, from Business Tools & Templates Web Site: http://www.business-tools-templates.com/U_GuidesPDF/Boston%20Consulting%20Group%20%28BCG%29%20Growth-Share%20Matrix%20User%20Guide.pdf Datamonitor. (2009, September 01). Global Top 10 Mobile Phone Companies Industry, Financial and SWOT Analysis. Retrieved December 3, 2011, from Datamonitor Web site: http://360.datamonitor.com.ezproxy.brad.ac.uk/Product?pid=DBTC1541&view=d0e1227 Datamonitor. (2011, July 15). HTC Corporation. Retrieved December 3, 2011, from Datamonitor Web site: http://360.datamonitor.com.ezproxy.brad.ac.uk/Product?pid=D030D163-1966-4A48-AE13-80DC33BF7F54&view=SWOTAnalysis Drummond, G., & Ensor, J. (2001). Strategic Marketing: Planning & Control 2nd Editon. MA: Butterworth-Heinemann. Free Swot Analysis. (2010, June 04). HTC Corporation SWOT Analysis. Retrieved December 3, 2011, from Free Swot Analysis Web site: http://www.freeswotanalysis.com/telecommunication-companies-swot-analysis/57-htc-corporation-swot-analysis.html Gray, N. (2011, June 11). HTC sets sights on being the number 3 smartphone provider within two years. Retrieved December 4, 2011, from HTC Source: http://htcsource.com/2011/06/htc-sets-sights-on-being-the-number-3-smartphone-provider-within-two-years/ HTC Corp. (2011, December). Mission. Retrieved December 4th, 2011, from HTC Web Site: http://www.htc.com/www/about/#mission Lynch, R. (2009). Strategic Management : 5th Edition. FT: Prentice Hall.

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