Htc Case Analysis
2013
[HTC
CASE SYNOPSIS]
HTC case synopsis
COMPANY HISTORY
HTC Corporation, stands for High Tech Computer Corporation, located in Taiwan, was founded by three members, Cher Wang (chairman), HT Cho (director and chairman), and Peter
Chou (President and CEO) in 1997. HTC started as an original designer and equipment manufacturer that designs products such as mobile phones and PDAs (Personal Digital
Assistant). However, HTC did not have successful products nor did it build a high reputation until the establishment of its leading position in PDA market by developing a product called iPAQ (pocket PC and personal digital assistant). Since then, HTC became the world’s largest PDA original equipment manufacturer and its largest customers were HP and Dell (PhoneArena
Team, 2008).
HTC gradually increased its industry awareness by signing a large number of orders with
European telecommunications. In 2002, Microsoft announced a Pocket PCPhone Edition system which drew HTC’s attrition. HTC had the idea of combining the system into mobile phones; it then developed the world’s first PDA phone based on the system. Manufactures such as HP and
Dell did not recognize the value of the new product, thus, no order was made. A European telecommunication called O2, however, was highly interested and signed orders. The unique feature of this phone created opportunities for HTC to become popular in Europe, and other
European telecommunications started to became HTC’s customers (PhoneArena Team, 2008).
In 2009, HTC began to develop its devices based on Android, and one year later,
Windows operating systems. In 2011, HTC released its smartphones under its own brand name:
HTC. In recent years, due to the pressure of competitive smartphone market, HTC developed a
Group_A
Page 1
HTC case synopsis
Touch series phones. This series has a nice appearance, and more importantly, the TouchFLO operating system which is more convenient and smarter than Windows
[HTC
CASE SYNOPSIS]
HTC case synopsis
COMPANY HISTORY
HTC Corporation, stands for High Tech Computer Corporation, located in Taiwan, was founded by three members, Cher Wang (chairman), HT Cho (director and chairman), and Peter
Chou (President and CEO) in 1997. HTC started as an original designer and equipment manufacturer that designs products such as mobile phones and PDAs (Personal Digital
Assistant). However, HTC did not have successful products nor did it build a high reputation until the establishment of its leading position in PDA market by developing a product called iPAQ (pocket PC and personal digital assistant). Since then, HTC became the world’s largest PDA original equipment manufacturer and its largest customers were HP and Dell (PhoneArena
Team, 2008).
HTC gradually increased its industry awareness by signing a large number of orders with
European telecommunications. In 2002, Microsoft announced a Pocket PCPhone Edition system which drew HTC’s attrition. HTC had the idea of combining the system into mobile phones; it then developed the world’s first PDA phone based on the system. Manufactures such as HP and
Dell did not recognize the value of the new product, thus, no order was made. A European telecommunication called O2, however, was highly interested and signed orders. The unique feature of this phone created opportunities for HTC to become popular in Europe, and other
European telecommunications started to became HTC’s customers (PhoneArena Team, 2008).
In 2009, HTC began to develop its devices based on Android, and one year later,
Windows operating systems. In 2011, HTC released its smartphones under its own brand name:
HTC. In recent years, due to the pressure of competitive smartphone market, HTC developed a
Group_A
Page 1
HTC case synopsis
Touch series phones. This series has a nice appearance, and more importantly, the TouchFLO operating system which is more convenient and smarter than Windows
References: Bradshaw, T., & Mishkin, S. (2013, October 20). HTC Chief Offloads Duties to Chairwoman to Reverse Decline Cheng, R. (2013, October). HTC at a loss: Where does it go from here? Retrieved from http://news.cnet.com/8301-1035_3-57606034-94/htc-at-a-loss-wheredoes- it- go-from-here/ Dou, E. (2013, August 31). HTC Executive Detained Amid Probe. Retrieved from The Wall Street Journal. Dou, E. (2013, October 4). HTC Posts Quarterly Net Loss. Retrieved from The Wall Street Journal. Dou, E. (2013, September 5). HTC Shares Fall to New Low on Weak Revenue. Retrieved from The Wall Street Journal. Dou, E., & Poon, A. (2013, June 23). How HTC Lost Its Way With Smartphones. Retrieved from The Wall Street Journal. Gartner, Inc. (2013, August 14). Gartner Says Smartphone Sales Grew 46.5 Percent in Second Quarter of 2013 and Exceeded Feature Phone Sales for First Time Mishkin, S. (2013, November 5). Just how badly is HTC doing? Look no further than its accounts payable Ogunsanwo, O. (2012). The Changing Competitive Landscape of The smartphone Industry. PhoneArena Team. (2008, November 10). History of HTC. Retrieved from http://www.phonearena.com/news/History-of-HTC_id3255 Pope, T. (2013, September). Why HTC is the Biggest Loser in Microsoft Nokia Deal. Market Demand, According to IDC. (2013, June 4). International Data Corporation. Tao, L. (2013, October). The Fading of HTC: A troubled Smartphone Giant.