An example of a subsidy is the $40 coupons the U.S. government is issuing to consumers for digital-TV converter boxes in anticipation of the switch from analog television broadcasts to digital television. This subsidy to the consumer is illustrated in figure 4.f.1 by a vertical shift upwards of the demand curve by $40, from D0 to DS. As a result of the subsidy, the equilibrium consumption of digital-TV converter boxes shifts from Q* to QS. Instead of paying the original equilibrium price of P*, consumers now pay the lower PB while producers, instead of receiving P* from the sale of the device, now receive the higher PS. Consumers are seemingly better off, being able to purchase additional units for less, while producers sell more and receive a higher price in return. Cost-benefit analysis can be used to evaluate the efficiency of a subsidy.
Before Subsidy
After Subsidy
Change
Consumer Surplus
AB
ABDE
+D+E
Producer Surplus
GD
GDBC
+B+C
Government Spending
0
BCDEF
-B-C-D-E-F
Net Change
-F
Table 4.f.1
From the cost-benefit analysis in table 4.f.1, we see that consumers gain areas D and E in consumer surplus. Similarly, producers gain areas B and C in producer surplus. Judging based on consumers and producers alone, it seems as though subsidies are