hua wei business
Hua Wei business
CONTENTS
1. Introduction 3
2. The analysis of Huawei’s strategy in America 3
2.1 Huawei and Its Business 3
2.2 The Standardization and Adaptation Strategies of Huawei 3
2.3 New Product Development Process 5
2.4 Channel and Sales Management Strategies 6
2.5 Ethical and Docial Issues. 7
2.6 Control and Evaluation Methods 8
3. Discussions 8
4. Conclusions 9
5. References 10
Huawei in America
1. Introduction
Huawei is one of the world’s largest telecommunications equipment suppliers. With the development of the company since its establishment, more and more products and services are provided by Huawei which is followed by the globalization of this company. American market is a special market for Huawei to entry into. It needs special strategies that are more suitable to American market in order to open it and to make a profit from it. In the current article, several marketing issues are discussed, including the standardization and adaption strategies of Huawei, the new product development process, the channel and sales management strategies, the ethical and social issues, and relevant control and evaluation methods.
2. The Analysis of Huawei’s Strategy in America
2.1 Huawei and Its Business
Huawei is one of the biggest Telecommunications Equipment Supplier and Information and Communication Technology (ICT) solution providers all over the world. Huawei is involved in three main businesses: First, it acts as a telecom operator, supporting the transfer and exchange of information with little blocks. Second, Huawei provide the infrastructures for the government, Financial Corporation, energy, power, and traffic, which may help improving the efficiency of communication, production and business handling. Third, Huawei provide terminals to consumers with the desire of bringing delightful experience to the consumers.
2.2 The Standardization and Adaptation Strategies of Huawei
There are two main strategies when company entry
CONTENTS
1. Introduction 3
2. The analysis of Huawei’s strategy in America 3
2.1 Huawei and Its Business 3
2.2 The Standardization and Adaptation Strategies of Huawei 3
2.3 New Product Development Process 5
2.4 Channel and Sales Management Strategies 6
2.5 Ethical and Docial Issues. 7
2.6 Control and Evaluation Methods 8
3. Discussions 8
4. Conclusions 9
5. References 10
Huawei in America
1. Introduction
Huawei is one of the world’s largest telecommunications equipment suppliers. With the development of the company since its establishment, more and more products and services are provided by Huawei which is followed by the globalization of this company. American market is a special market for Huawei to entry into. It needs special strategies that are more suitable to American market in order to open it and to make a profit from it. In the current article, several marketing issues are discussed, including the standardization and adaption strategies of Huawei, the new product development process, the channel and sales management strategies, the ethical and social issues, and relevant control and evaluation methods.
2. The Analysis of Huawei’s Strategy in America
2.1 Huawei and Its Business
Huawei is one of the biggest Telecommunications Equipment Supplier and Information and Communication Technology (ICT) solution providers all over the world. Huawei is involved in three main businesses: First, it acts as a telecom operator, supporting the transfer and exchange of information with little blocks. Second, Huawei provide the infrastructures for the government, Financial Corporation, energy, power, and traffic, which may help improving the efficiency of communication, production and business handling. Third, Huawei provide terminals to consumers with the desire of bringing delightful experience to the consumers.
2.2 The Standardization and Adaptation Strategies of Huawei
There are two main strategies when company entry
References: Ambler, T. (2000). Marketing Metrics. Business Strategy Review. 11(2) 59–66. Barton, D.L. (2007). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13(1), 111–125. Barwisea, P. & Farleyb, J.U. (2004).Marketing Metrics: Status of Six Metrics in Five Countries. European Management Journal, 22(3), 257–262. Chakravarthy, B.S. (1982). Adoption: a promising metaphor for strategic management, academy of management review, 7(1), 35-44. Cooper, R. G. & Kleinschmidt, E. J. (1995). Benchmarking the Firm 's Critical Success Factors in New Product Development. Journal of Product Innovation Management. 12(5), 374–391. Laczniak, G.R. et al (1979). Social Marketing: Its Ethical Dimensions. Ling, C.X. & Li C.H. (1998), Data mining for direct marketing: problems and solutions, Proceedings of the Fourth International Conference, Retrieved Nov.22.2012 from American association for artificial intelligence. Medina, J.F. & Duffy, M. F.(1998). Standardization vs. globalization: a new perspective of brand strategies. Journal of Product & Brand Management, 7(3), 223 – 243. Papavassiliou, N. & Stathakopoulos, V.(1997). Standardization versus adaptation of international advertising strategies: Towards a framework. European Journal of Marketing, 31(7). 504-527. Rothman, D. J. (1987). Ethical and social issues in the development of new drugs and vaccines, Bull N Y Acad. Med., 63(6): 557–568. Solberg, C.A. (2002). The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance, Journal of International Marketing, 10(3), 1-21. Solberg, C.A. (2000). Standardization or Adaptation of the International marketing mix: the role of the Local subsidiary/representative, Journal of international marketing, 8(1), 79-98. Seggiea, S.H. et al. (2007) Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics .Industrial Marketing Management 36(6), 834–841.