Hul's Marketing Strategies

SUMMER INTERNSHIP REPORT
Hindustan Unilever Pureit

MARKET RESEARCH ON WATER PURIFIER
PRODUCT NAME- PURE IT
SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL

BY

SANDEEP SINGH BHATIA
IMM-09-II-247

ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report.
I take this opportunity to express my deep sense of gratitude and appreciation to my project guide Mr. ANKUR CHAWLA (TERRITORY SALES MANAGER ) for assistance, motivation, and being a continual source of encouragement for me.
I am thankful to my project guide Mr. SURENDRE MANKASH for his timely guidance, cooperation and encouragement.
I also express my gratitude towards my parents and sincere thanks to my friends, well wishers for their encouragement and kind co-operation to complete this report.

DECLARATION

I, SANDEEP SINGH BHATIA of PGDBM (2009-11) studying at IMM (INSTITUTE OF MARKETING AND MANAGEMENT), NEW DELHI, solemnly declare that the project work titled- ‘’ MARKET RESEARCH ON WATER PURIFIER” was carried out by me at HINDUSTAN UNILEVER, in partial fulfillment of the MBA program me.

This program me was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives.

SANDEEP SINGH BHATIA

TABLE OF CONTENTS

SR. NO. | | PARTICULARS | PAGE NO. | 1 | | Introduction To Market Research | 1-2 | | 1.1 | Introduction | 1 | | 1.2 | Key Players in the market | 1 | | 1.3 | Scope of Market Research | 2 | 2 | | Introduction To The Company | 3-6 | | 2.1 | Company Profile | 3 | 3 | | Brief about Pureit | 7-11 | 4 | | How