Hul's Marketing Strategies
As the bee searches for nectar, flowers are pollinated, crops grow.... Every small action makes a big difference.
SUSTAINABLE DEVELOPMENT REPORT, 2009
CONTENTS
1 Introduction 2 Our business & brands 4 Sustainability strategy
Making a difference through our brands Enhancing livelihoods through partnerships Building responsible leaders
HIGHLIGHTS
45,000 Shakti entrepreneurs serving more than 1,00,000 villages across India
10 Consumers 18 Business partners 22 Employees
19 tea estates certified
Enhanced livelihood of 75,000 rural women by INR 18 crores in partnership with DHAN foundation by Rainforest Alliance for sustainable sourcing of tea Our employees volunteered more than 1,15,000 hours for community initiatives through HUL Sankalp
28 Ecosystem
Sustainable living Creating a positive impact Ensuring returns through sustainable growth
Lifebuoy Swasthya Chetna has touched more than 120 million Indians since 2002
36 Society
42 Investors
Reduced environmental impact of our manufacturing operations by - 31% for water use - 28% for CO2 from energy measured per tonne of production over 2004 baseline
More than 3 million households protected by Pureit water purifier
46 Industry & Business associations 47 Glossary 48 GRI and UNGC content index 49 About the report
HUL felicitated for receiving highest number of patents in 2009 in India
INTRODUCTION
We provide millions of Indians with a great variety of affordable and quality products which better their lifestyles. Our strategic approach – small actions, big difference – illustrates our responsibility towards our multiple stakeholders, and the deep and reciprocal impact we have on each other.
Dear Stakeholders, 2009 was a challenging, yet transformational, year for business. The global economic and financial crisis highlighted the wider challenges of what it means to be a sustainable business. Businesses must grow and generate profits, but this cannot be the only role of
SUSTAINABLE DEVELOPMENT REPORT, 2009
CONTENTS
1 Introduction 2 Our business & brands 4 Sustainability strategy
Making a difference through our brands Enhancing livelihoods through partnerships Building responsible leaders
HIGHLIGHTS
45,000 Shakti entrepreneurs serving more than 1,00,000 villages across India
10 Consumers 18 Business partners 22 Employees
19 tea estates certified
Enhanced livelihood of 75,000 rural women by INR 18 crores in partnership with DHAN foundation by Rainforest Alliance for sustainable sourcing of tea Our employees volunteered more than 1,15,000 hours for community initiatives through HUL Sankalp
28 Ecosystem
Sustainable living Creating a positive impact Ensuring returns through sustainable growth
Lifebuoy Swasthya Chetna has touched more than 120 million Indians since 2002
36 Society
42 Investors
Reduced environmental impact of our manufacturing operations by - 31% for water use - 28% for CO2 from energy measured per tonne of production over 2004 baseline
More than 3 million households protected by Pureit water purifier
46 Industry & Business associations 47 Glossary 48 GRI and UNGC content index 49 About the report
HUL felicitated for receiving highest number of patents in 2009 in India
INTRODUCTION
We provide millions of Indians with a great variety of affordable and quality products which better their lifestyles. Our strategic approach – small actions, big difference – illustrates our responsibility towards our multiple stakeholders, and the deep and reciprocal impact we have on each other.
Dear Stakeholders, 2009 was a challenging, yet transformational, year for business. The global economic and financial crisis highlighted the wider challenges of what it means to be a sustainable business. Businesses must grow and generate profits, but this cannot be the only role of