Hul vs P&G- the Great War of Fmcg

HUL and P&G War
Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi

INDIAN FMCG SECTOR – OVERVIEW
    Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018  Characteristics: Strong MNC Pressure  Well established distribution network  Intense competition between the organized and unorganized players  Easy availability of raw material  Cheaper labor cost  Strategic sourcing hub

THE TOP 10 COMPANIES IN FMCG SECTOR*
1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company)

3. Nestlé India
4. GCMMF (AMUL) 5. Dabur India

6. Asian Paints (India)
7.Cadbury India 8. Britannia Industries

9. Procter & Gamble Hygiene and Health Care
10. Marico Industries
* Ratings as per Business today

KEY GROWTH DRIVERS
 Robust growth in India’s GDP
 Growing urbanization  Evolving consumer life style  Increased income in rural areas  Spending Pattern

 Changing Profile and Mind Set of Consumer
 Growth of modern retail

Introduction to Hindustan Unilever Limited

SNAPSHOT
Parent Company - Unilever Limited Category - Consumer Products, Food & Beverages Sector - FMCG Tagline - Small Actions, Big Difference USP - India's largest fast-moving consumer goods company Quick facts       Over 16,700 employees and about 1,500 managers Over 2000 customers Over 2,000 suppliers & associates About 2,900 stockists Total Coverage - over 6.4 million Outlets Direct Coverage – over 2 million outlets

Mission And Vision
We work to create a better future everyday. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world.

We will develop new ways of doing business that will allow us to double the size of our company while reducing our