How do the ideals of beauty and aesthetics influence daily life? How do you define what is beauty? and Who sets the standards for beauty?
We all have heard about the phrase, “ Beauty lies in the eyes of the beholder “. Everybody’s perception of beauty is definitely different from one and other.
Media has had a strong influence on beauty standards throughout the world. Tv and print ads spread unrealistic representations of how people should look. Every day in magazines, television, movies etc we are bombarded with images of the supposedly perfect body. Most of commercials tell their audience that will gain self-confidence by losing weight. Not only that, but they will get a better looking mate and even land a better paying job and all because they got physically fit.
Studies have shown that many people around the world have a poor body image. A study in the U.S. found that 81% of 10-year-old girls are afraid of gaining weight and in Europe 75% of women would rather be hit by a car than being fat.
Of course, women are not the only target, men have also been spending more money than ever before on such traditionally feminine beauty products as colognes and creams. Men also spend on sporting goods and workout equipment. Being athletic and fit is a big deal nowadays.
It’s hardly controversial to say that society has an unhealthy obsession with images of beauty, good looks and the idea of perfection that can cause eating disorders, lack of confidence and poor body image.
Think about it, why are advertisements for various products so effective? They almost always appeal to an image that is held by our culture as ideal. We covet after an image; we want to be like that “beautiful” girl or that “manly” guy. If we purchase the product they are selling or wear the clothes they are wearing, perhaps we will be as desirable as they are.
The media’s unrealistic beauty standard
While standing in line at the grocery store, one is