Assets, defined as a ‘valuable thing’ by Oxford Dictionaries, are key success determinants of any organization. The perception of value in an organization, brand or product, merits customer adoption while supplementing organizational goals that could, in the long term, determine financial sustainability and success of a company.
The idea that human resources, employees across all levels of an organization, as the most important asset is increasingly staking its claim in the 21st century business landscape.
The business environment has continually, in the past and present, shaped the way in which countries are governed, how companies strategize and the way economies shift. Increasingly, developed countries are moving away from past economic structures such as manufacturing, into a knowledge-based system that encapsulates modern day advances in technology and science (Aubert, 2004).
The 21st Century Business Environment
Without a doubt, the Internet has been a main driver in structuring the modern day economy. Advances in Internet technology has contributed to important functional changes affecting companies across the world.
Internet interconnectivity has made the world smaller, allowing companies, small and large, quick knowledge access into understanding and entering different markets across the globe. This in turn, has spearheaded the ideology of an inter-networking, inter-connected world or in short, globalization.
Added to this, the open knowledge framework made available through the Internet has also contributed to a conducive, creative environment that has significantly, in a short span of time, enhanced technological breakthroughs.
With globalization and technology being key driving forces behind the 21st century business environment, a rising company success determinant has increasingly been brought to the fore, its competitive advantage (Aubert, 2004).
Never in time has a company’s
Bibliography: 1. Oxford Dictionaries (2012): Assets, Oxford University Press, http://oxforddictionaries.com/definition/asset?q=assets. [24 May. 2012] 2. Aubert, JE. (2004): Promoting Innovation In Developing Countries, World Bank Institute, http://info.worldbank.org/etools/docs/library/137729/0-3097AubertPaper%5B1%5D.pdf. [26 May. 2012] 3 4. Drucker, P. (1999): Management Challenges for the 21st Century, New York: Harper Collins 5 6. Jackson, SE., Hitt, MA. and DeNiSi, AS., (2003): Managing Knowledge for Sustained Competitive Advantage, San Francisco: Jossey-Bass 7 8. Bartlett, CA. and Ghoshal, S. (2002): Building Competitive Advantage Through People. MIT Sloan Management Review, http://cbapp.csudh.edu/depts/finance/frezayat/OMG%20427/Building%20competative%20Advantage%20through%20people.pdf. [26 May. 2012] 9