“H.R Strategies OF THE ATLAS HONDA COMPANY”
Course: Human Resource
Submitted to: Ms. Saima Waleed
Submitted By: Muhammad Naeem Sharif (GL) Soban Ahmed Atif Ali Khan Adil Qamar Sultan Hasan Ali Moazzam Ali Adeel Ellahi
A C K N O W L E D G E M E N T
We are thankful to Almighty Allah for his blessings, we’re grateful to the Manager HR & HR Staff of Atlas Honda company, for their guidance & support.
We are extremely thankful to Ms. Saima Waleed and the management of IB&M UET Lahore their continued guidance without their assistance; we could not have made it to the end.
We also owe debt to our friends, for their help; to our parents for their prayers; our siblings for bearing us till the time of submission of the project.
Yusuf H. Shirazi
Founder & Chairman
Atlas Group of Companies
Executive Summary
Atlas Honda is the largest and leading engineering company of Atlas Group. Company has yet enjoyed highest market-share of its products i.e., motorcycles. CEO is trying to build the organization on 7S bases that is Strategy, Structure, System, Staff, Skill, Style and Share values. Company has very clear vision and purpose upon which formulated firm strategy consists of; build the dealers’ network, increase the customer values, improve cost structure and improve assets utilization. Its large organization structures are designed to achieve strategic objectives and goal of the company.
However in pursuit of its strategic goals, management has to take further measures i.e., with the help of recently installed ERP system, company can benefit by bringing customer touch point at point of sale and service and can develop customer relation management system to support its strategic component of increasing customer value.
In “Revenue