Human Resource Management in Hanoi Metropole Hotel
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1.Introduction of the company
Kinh Do Corporation is a Vietnam-based food processing company. Foundedin 1993, Kinh Do started out as a small workshop with a total investment capital of about US$125,000 and 70 people.Through its manufacturing network, the company primarily manufactures, markets and distributes sweets and non-alcoholic beverages, including cookies, cakes, crackers, snacks, candies, moon cakes, beverages, and ice-cream. It is also involved in general merchandise of operating supplies and real estate operation as supporting activities to distribution network.
Since being one of the leading confectionary makers in Vietnam, Kinh Do has majorly focused on domestic market (80%). Based on its specific products, Vietnam-based food, Kinh Do wants to supply domestic customers with high quality foodstuff in order to maintain its position in consumers’ eyes. However, Kinh Do’s ambitions were not limited only in Vietnamese market. Foreign markets are also the going-concern target of Kinh Do to expand its trademark to other regions all over the world. Nowadays, there are over 100 Kinh Do bakery outlets in Asia and the United States according to Messageson the website kinhdo.vn.
With the aim of bringing the taste for life, target customers of Kinh Do are every people, from the very little children to the old, from ill people to the very healthy ones. After 17 years operating, the company has built a strong trademark, which are likely realised by almost all Vietnamese people. Though some quality-related issues had influenced its credit, Kinh Do is still one of the first names consumers think of when being in the market for processed goods.
In recent years, even when having to face with the global economic crisis, Kinh Do still remains the steadily growth rate with high profit. The year of 2010 marks a new decade forKinh Do and making sure of its continued development strategy is a leading Food Corporation of Vietnam. Kinh Do’s financial status is holding
1.Introduction of the company
Kinh Do Corporation is a Vietnam-based food processing company. Foundedin 1993, Kinh Do started out as a small workshop with a total investment capital of about US$125,000 and 70 people.Through its manufacturing network, the company primarily manufactures, markets and distributes sweets and non-alcoholic beverages, including cookies, cakes, crackers, snacks, candies, moon cakes, beverages, and ice-cream. It is also involved in general merchandise of operating supplies and real estate operation as supporting activities to distribution network.
Since being one of the leading confectionary makers in Vietnam, Kinh Do has majorly focused on domestic market (80%). Based on its specific products, Vietnam-based food, Kinh Do wants to supply domestic customers with high quality foodstuff in order to maintain its position in consumers’ eyes. However, Kinh Do’s ambitions were not limited only in Vietnamese market. Foreign markets are also the going-concern target of Kinh Do to expand its trademark to other regions all over the world. Nowadays, there are over 100 Kinh Do bakery outlets in Asia and the United States according to Messageson the website kinhdo.vn.
With the aim of bringing the taste for life, target customers of Kinh Do are every people, from the very little children to the old, from ill people to the very healthy ones. After 17 years operating, the company has built a strong trademark, which are likely realised by almost all Vietnamese people. Though some quality-related issues had influenced its credit, Kinh Do is still one of the first names consumers think of when being in the market for processed goods.
In recent years, even when having to face with the global economic crisis, Kinh Do still remains the steadily growth rate with high profit. The year of 2010 marks a new decade forKinh Do and making sure of its continued development strategy is a leading Food Corporation of Vietnam. Kinh Do’s financial status is holding
References: Huong, B., 2012, ‘Vinabico sáp nhập vào Kinh Đô’ [online] Available at URL:http://vnexpress.net/gl/kinh-doanh/2012/04/vinabico-sap-nhap-vao-kinh-do/ Stephen P. and Mary, 2009, Management, Upper Saddle River, New Jersey ‘SWOT analysis’ [online] Available at URL: