McDonald's is the leading food service retailer. McDonalds have more than 30,000 restaurants in 119 countries. McDonald’s manage this system based on geographic system. It is the world's largest chain of hamburger fast food restaurants serving nearly 47 million customers daily. McDonald was one of the largest global restaurant chain at one time, but there are many competitors now, multi-brand operator like Yum Brand (KFC, Taco Bell, Pizza hut) and sandwich chain Subway.
In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger (is a sandwich retail chain based in London ) until 2008, and owned the Chipotle Mexican Grill (chain of restaurant in USA and Canada) until 2006 and the restaurant chain Boston Market (chain of American fast casual restaurant) until 2007.
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include healthier alternatives such as salads, wraps and fruit. History
Mcdonalds began in 1940, with a restaurant opened by brothers Richard and Mauric McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with