Human Resources
To achieve a pass learners must demonstrate the ability to deal with each of the following outcomes and present these in report form – scripts will be checked against each of these:
1 Be able to compile marketing planning
2 Understand the main barriers to marketing planning
3 Be able to formulate a marketing plan for a product or service
4 Understand ethical issues in marketing.
Scenario
Choose an organisation of your choice from commercial sector. Current industry and company related information needs to be gathered along with Marketing and Marketing Planning tools and theories to answer the question.
Tasks
1. Be able to compile marketing planning
Task 19.1.a Review the changing perspectives in marketing planning in past decade.
Task 19.1.b For your selected organization, evaluate its capabilities for planning its future marketing activities.
Task 19.1.3 and 19.1.4 Inspect techniques used for auditing the marketing environment and practically apply the organisational (SWOT) and environmental (PESTEL and Porter’s 5 forces) auditing techniques in the current situation for your selected organisation
2. Understand the main barriers to marketing planning
Task 19.2.a and 19.2.b Based on the article of Barriers to Marketing Planning by Malcolm McDonald, assess the main barriers to marketing planning and how your chosen organisation may overcome these barriers
3. Formulate a Marketing Plan for a product and service
Task 19.3.2 and 19.3.3 Explain why marketing planning is essential for your organization in strategic planning process. Also examine the techniques your organisation may follow in product development.
Task 19.3.1, 19.3.4 and 19.3.5 Based on the situation analysis (Task 1) develop a detailed marketing plan for your selected organisation. The plan should provide and justify product, pricing, and distribution and promotion strategies’ recommendation. Also explain what factors are kept into consideration for effective
1 Be able to compile marketing planning
2 Understand the main barriers to marketing planning
3 Be able to formulate a marketing plan for a product or service
4 Understand ethical issues in marketing.
Scenario
Choose an organisation of your choice from commercial sector. Current industry and company related information needs to be gathered along with Marketing and Marketing Planning tools and theories to answer the question.
Tasks
1. Be able to compile marketing planning
Task 19.1.a Review the changing perspectives in marketing planning in past decade.
Task 19.1.b For your selected organization, evaluate its capabilities for planning its future marketing activities.
Task 19.1.3 and 19.1.4 Inspect techniques used for auditing the marketing environment and practically apply the organisational (SWOT) and environmental (PESTEL and Porter’s 5 forces) auditing techniques in the current situation for your selected organisation
2. Understand the main barriers to marketing planning
Task 19.2.a and 19.2.b Based on the article of Barriers to Marketing Planning by Malcolm McDonald, assess the main barriers to marketing planning and how your chosen organisation may overcome these barriers
3. Formulate a Marketing Plan for a product and service
Task 19.3.2 and 19.3.3 Explain why marketing planning is essential for your organization in strategic planning process. Also examine the techniques your organisation may follow in product development.
Task 19.3.1, 19.3.4 and 19.3.5 Based on the situation analysis (Task 1) develop a detailed marketing plan for your selected organisation. The plan should provide and justify product, pricing, and distribution and promotion strategies’ recommendation. Also explain what factors are kept into consideration for effective