Human Resources and Coca-cola
Coca-Cola
Matthew Keffler
MGT-521
October 9th, 2012
Daniel Kearney
Coca-Cola Coca-Cola has been a firm that has catered toward the needs of its consumers. It has been around since 1886 and has adapted to the changing market since then. Coca-Cola has noticed the change in business due to the expanding global market. They have encountered the change in consumer preferences, the recent economic recession, and the emerging markets being a prime contributor to future growth. They have adapted to these changes through investments, the hiring and selection of certain employees, and strategic tactics which promote economic profits for the firm. The firm also understands the environmental impact that their product may have and have taken steps to alleviate the problems that may arise. Coca-Cola has a business plan for the next years eight years until 2020 promoting strong efforts in the emerging and developing countries where a giant population is located.
Economic Trends It is common knowledge that a majority of the future market untapped by businesses is the emerging markets in Asia. Morningstar 's analyst Ken Perkins notes that there will be a large growth in the beverage industry located primarily in Asia. (Borzykowski,2012,p.37) This is a major reason why Coca-Cola has begun to develop and promote their products in global market, due to the fast number of untapped customers in these areas. In 2011 Coca-Cola released a statement indicating their corporate goals over the next ten years. Muhtar Kent, Coca-Cola 's CEO, released a statement in 2011 stating that Coca-Cola believes there new business plan will deliver between 800 million and a billion new customers by 2020, with 60% of that new wealth coming from emerging markets. (Choueke, 2011) Since the economics of the world have become global Coca-Cola has begun making advances inside these emerging markets. In the past few years Coca-Cola has begun investing large sums of cash into these markets in terms
Matthew Keffler
MGT-521
October 9th, 2012
Daniel Kearney
Coca-Cola Coca-Cola has been a firm that has catered toward the needs of its consumers. It has been around since 1886 and has adapted to the changing market since then. Coca-Cola has noticed the change in business due to the expanding global market. They have encountered the change in consumer preferences, the recent economic recession, and the emerging markets being a prime contributor to future growth. They have adapted to these changes through investments, the hiring and selection of certain employees, and strategic tactics which promote economic profits for the firm. The firm also understands the environmental impact that their product may have and have taken steps to alleviate the problems that may arise. Coca-Cola has a business plan for the next years eight years until 2020 promoting strong efforts in the emerging and developing countries where a giant population is located.
Economic Trends It is common knowledge that a majority of the future market untapped by businesses is the emerging markets in Asia. Morningstar 's analyst Ken Perkins notes that there will be a large growth in the beverage industry located primarily in Asia. (Borzykowski,2012,p.37) This is a major reason why Coca-Cola has begun to develop and promote their products in global market, due to the fast number of untapped customers in these areas. In 2011 Coca-Cola released a statement indicating their corporate goals over the next ten years. Muhtar Kent, Coca-Cola 's CEO, released a statement in 2011 stating that Coca-Cola believes there new business plan will deliver between 800 million and a billion new customers by 2020, with 60% of that new wealth coming from emerging markets. (Choueke, 2011) Since the economics of the world have become global Coca-Cola has begun making advances inside these emerging markets. In the past few years Coca-Cola has begun investing large sums of cash into these markets in terms
References: Anfuso, D. (1994) HR unites the world of Coca-Cola Personnel Journal, Nov94, Vol. 73 Issue 11, p112, 6p BORZYKOWSKI, B Bozer, A. (2012, September). The Coca-Cola Company Announces Leadership Appointments to Support New Operating Structure. Business and Economics. Choueke, M. (2011, May). Coke details 2020 plans. Marketing Week. DATAMONITOR: The Coca-Cola Company. (2010). Coca-Cola Company SWOT Analysis, 10. Fox, A Kamau, R. (2011, April). Coca-Cola Announces US $62 Million in Kenya. Marketing World. Nickels, W., McHugh, J., & McHugh. (2010). Understanding Business. (9th ed.). Shaikh, M., Bhutto, D., & Maitlo, Q. (2012). Facets of Job Satisfaction and Its Association with Performance. International Journal Of Business & Social Science, 3(7), 322-326. PepsiCo, Inc. SWOT Analysis. (2012). PepsiCo, Inc. SWOT Analysis, 1-10. Verespej, M