Hupspot

Contents Problem Overview 2 Situation Appraisal 2 Company Description 2 Core Competencies 2 Competition 2 Pricing 2 Customer Segmentation 2 Vulnerabilities / Constraints 3 SWOT Analysis 3 (Porter 5 Forces ??) 4 Options to Assist in Driving Growth 5 Segmentation Strategy Evaluation 6 Quantitative Evaluation Component 7 Data Exploration Process 7 Qualitative considerations: 10 Recommendation: 10 Supplementation Strategy Evaluation 11 Recommendation: 12 Pricing Strategy Evaluation 12 Recommendation: 13 Conclusion / Summary Recommendations 14 Appendix 15

Problem Overview
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Hubspot is at a critical time in their evolution as a company. It appears that their options are sink or scale.
There immediate problem is the acceleration of growth rate through the increase of market share and increase of profitability.
Situation Appraisal
Company Description
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Core Competencies * Inbound marketing pioneer and thought leader.

Competition
HubSpot is used as a supplement or a replacement of traditional marketing tools. Traditional marketing, however, are decreasing in effectiveness and yielding less business. Conversely, companies are finding that blogs and social media are increasing in effectiveness. HubSpot has been publicly vocal about the intrusive nature of traditional marketing and therefore a change in this message would result in a loss of credibility. Inbound marketing is about attracting the relevant or qualified customer, who is drawn in by engaging and relevant content. This is how customers are buying today. Three items are needed: 1) create compelling content, 2) distribute this content, and 3) attract and engage the customer. This pulls only customers interested in the product, which is more efficient and 5-7x less costly. It does not require any IT staff. Businesses are increasing their outbound marketing budgets, particularly