A COMPARATIVE STUDY OF HUTCH, SPICE AND AIRTEL WITH RESPECT TO STUDENT’S SCHEME IN BANGALORE
Dissertation submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY
By SAJU RAGHAVAN Register Number: 05 MJCM 6039
Under the guidance of Prof. V.Chandrakala
2006 – 2007
A Comparative Study Of Hutch, Spice and Airtel EXECUTIVE SUMMARY In the money oriented economy, communication plays a vital role. In order to stay ahead of competitors telecom service providers need to operate with low costs, offer efficient services to attract new customers. Several telecoms operates offer a variety of telecom services. Mobile telephones have become an integral part of the growth, success and efficiency of any business economy.
TITLE OF THE STUDY: The title of the study is ‘A comparative study of Hutch, Airtel and Spice with respect to student’s scheme”.
OBJECTIVE OF THE STUDY: Customers are attracted through competitively superior offering and retained through satisfaction. So, the main objective of this comparative study is to know how satisfaction and dissatisfaction level of the customers of Hutch, Airtel and Spice with respect to student’s scheme
SCOPE OF THE STUDY: The scope of the study is that the research is limited to only Gottigere area only
RESEARCH METHODOLOGY: The research information have been collected through questionnaire. The sample size is taken as hundred and the questionnaire was distributed between them and the information was collected. The information collected is then tabulated, analyzed and then interpreted. Secondary data is also taken for the project from the internet for the purpose of the research.
FINDINGS: The main findings can be said as that Hutch is having the best market share
A Comparative Study Of Hutch, Spice and Airtel
among the students scheme. The problem faced by Airtel is its