Hwa Tai

Content

• Executive Summary …………………………………...pg 3

• Objective and Target Audience………………………...pg 4

• Creative Strategy……………………………………….pg 5

• TV Commercial Storyboard…………………………….pg 6- pg 8

• Media Plan……………………………………………...pg 9 – pg 11

• Costing…………………………………………….pg 12 – pg 18

• Conclusion………………………………………………pg 19

• References………………………………………………pg20

• Appendices……………………………………………...pg21 – pg25

Executive Summary

For the advertising campaign is held up to promote the product of Hwa Tai from our company client, Hwa Tai Industries Berhad (HTIB). This campaign objective is bring out the Hwa Tai new image and attracts consumer attention and will go to buy the Hwa Tai products. Hwa Tai Industries Berhad (HTIB) is one of the premier and long established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then, this fast expanding company has grown to be one of the largest players in the biscuits industry in the country and produce a fine, wide range of superior quality biscuits. It has been successfully marketed domestically and internationally through HTIB’s own vast and comprehensive distribution network. Hwa Tai biscuits are marketed under the brand name or trademark of “HWA TAI” and “LUXURY”.
Hwa Tai is take pride in their excellent innovation and high quality products which have firmly entrenched us not only in Malaysia but also in over 56 countries around the world. Hwa Tai is keenly involved in the integrated supply chain of their products, from manufacture to sales to distribution throughout the entire trade channels. Due to Hwa Tai extensive and comprehensive distribution network, their company is also carrying product and brands by other principals for the Malaysian market.
Our Company, CREATION Company is going to advertise and promote Hwa Tai product is Luxury Vegetable Cracker which is new image and products for Hwa Tai. Our company belief Luxury Vegetable Crackers is high