Hyatt Brand Analysis
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Hyatt Corporate Brand Study:
An Analytical Look at the Strategic Management of the Hyatt Brand
By:
Marina Kovalenko
Sapna Mangal
HMI 407
03/13/2013
Table of Contents
Abstract 2
Vision, Mission, and Values 3
Internal Analysis 4 Resource Based: 4 Value Chain Model: 6 Generic Building Blocks: 6
External Analysis 8 Five Force Model: 8 Macro Environmental Forces: 8
Competition and Industry Analysis 10 Life Cycle: 10 Industry Structure: 10
SWOT Analysis 11 Strengths: 11 Weakness: 11 Opportunity: 12 Threats: 12
Functional Level Strategies 13
Business Level Strategies 13 Competitive Positioning: 13 Customer Needs: 14
Corporate Level Strategies 15 Vertical/Horizon Strategies: 15 Diversification: 15
Conclusion 16
Bibliography 17
Abstract
The purpose of this study is to evaluate the Hyatt Hotels & Resorts Brand. Being one of the top competitors in the industry, the Hyatt Brand has set the bar for service excellence and cost leadership. The company strives to become the preferred brand among its competitors. Hyatt has successfully established sub-brands that have permeated all desired markets by meeting the needs of the vast majority of travelers.
Vision, Mission, and Values
Hyatt has a clear vision: to be the preferred brand among its competitors. The company achieves this by making sure the goals of the company match the mission statement. The mission statement of the Hyatt is, “to provide authentic hospitality by making a difference in the lives of the people we touch every day” (Hyatt, 2013). The company believes that the key to success is adding a truly authentic touch to everything each associate does every day. The company applies this practice not only to guests, but also to all the associates. The result is the Hyatt culture, which is heavily empowerment-oriented. Hyatt values its employees and believes that if they are treated with respect and authenticity, they
Hyatt Corporate Brand Study:
An Analytical Look at the Strategic Management of the Hyatt Brand
By:
Marina Kovalenko
Sapna Mangal
HMI 407
03/13/2013
Table of Contents
Abstract 2
Vision, Mission, and Values 3
Internal Analysis 4 Resource Based: 4 Value Chain Model: 6 Generic Building Blocks: 6
External Analysis 8 Five Force Model: 8 Macro Environmental Forces: 8
Competition and Industry Analysis 10 Life Cycle: 10 Industry Structure: 10
SWOT Analysis 11 Strengths: 11 Weakness: 11 Opportunity: 12 Threats: 12
Functional Level Strategies 13
Business Level Strategies 13 Competitive Positioning: 13 Customer Needs: 14
Corporate Level Strategies 15 Vertical/Horizon Strategies: 15 Diversification: 15
Conclusion 16
Bibliography 17
Abstract
The purpose of this study is to evaluate the Hyatt Hotels & Resorts Brand. Being one of the top competitors in the industry, the Hyatt Brand has set the bar for service excellence and cost leadership. The company strives to become the preferred brand among its competitors. Hyatt has successfully established sub-brands that have permeated all desired markets by meeting the needs of the vast majority of travelers.
Vision, Mission, and Values
Hyatt has a clear vision: to be the preferred brand among its competitors. The company achieves this by making sure the goals of the company match the mission statement. The mission statement of the Hyatt is, “to provide authentic hospitality by making a difference in the lives of the people we touch every day” (Hyatt, 2013). The company believes that the key to success is adding a truly authentic touch to everything each associate does every day. The company applies this practice not only to guests, but also to all the associates. The result is the Hyatt culture, which is heavily empowerment-oriented. Hyatt values its employees and believes that if they are treated with respect and authenticity, they
Bibliography: Chipkin, H. (2012, Mar 23). HotelNewsNow.com. Retrieved Mar 12, 2013, from http://www.hotelnewsnow.com/Articles.aspx/7820/Hyatt-kick-starts-growth-of-quirky-Andaz-brand Hill, C., & Jones, G Hyatt. (2013, Jan). About Hyatt. Retrieved Mar 12, 2013, from http://www.hyatt.com/hyatt/about/index.jsp Hyatt Hyatt Connect. (2013). People. Retrieved Mar 13, 2013, from https://www.hyattconnect.com/portal/site/HGIntranet/menuitem.a1407da32f795e36008003103441ada0/?vgnextoid=e205652aec95a110VgnVCM1000000e00d40aRCRD&vgnextfmt=default Hyatt Connect Hyatt. (2013, Mar). Hyatt Has It. Retrieved Mar 12, 2013, from http://www.experience.hyatt.com/?icamp=hy_women-outlet_hpma_en_2/#hyatt-has-it Medallia Tran Kim Thuyen, K. (2009, Nov 4). Docstoc.com. Retrieved Mar 12, 2013, from http://www.docstoc.com/docs/14859301/Competitive-Strategy-of-the-Global-Hyatt-Corporation--Tran-Kim-Thuyen_-Kyly UK Essays Wharton. (2012, Oct 1). University of Penn. Retrieved Mar 12, 2013, from http://whartonmagazine.com/blogs/the-three-essential-elements-of-leadership/