Hydroxycut Analysis
Marcella Rodriguez
English 103
Max Hoover
Hydroxycut Commercial
All advertisements do the same thing to persuade the viewers to purchase their product but not all ads use the same techniques. Hydroxycut is a dietary pill that will help people loose weight faster than just by working out and eating healthy. The Hydroxycut commercial uses a few techniques to appeal to the people who are self-conscious about themselves that would fall into the trap and buy the pill. Ethos is used to convince the targeted audience by credibility and pathos is targeting the audience’s emotions. By using self-confidence and statistics of their product, Hydroxycut portrays the desire to look healthy and thin to appeal to customers in their commercials using ethos and pathos appeal. The commercial begins with a song that is upbeat and then has a random average people holding a poster in front of them showing a before picture and later remove it to see the after. Because society has set people’s mind to think that being overweight is frowned upon, it has created their low self-esteem. This is part of the technique pathos, because the targeted audience is vulnerable and is going to desire to look just like the people it catches the attention of the audience and sees how happy they are making the audience want to be the same way. Then the use of imagery with the before and after of the people, shows when they remove it they are thinner and fit. The women and men in the commercial are dancing and smiling and is appealing because it makes the viewers feel self-conscious and encourages other average people just like them to reach their goal by saying these products work to achieve weight loss. Another device of persuading the potential customers that this commercial uses is ethos, which is credibility. Just by having 4 men and women holding up the posters and talking about how successful they were to loose weight with using the pill; makes the product believable to the audience. Having
English 103
Max Hoover
Hydroxycut Commercial
All advertisements do the same thing to persuade the viewers to purchase their product but not all ads use the same techniques. Hydroxycut is a dietary pill that will help people loose weight faster than just by working out and eating healthy. The Hydroxycut commercial uses a few techniques to appeal to the people who are self-conscious about themselves that would fall into the trap and buy the pill. Ethos is used to convince the targeted audience by credibility and pathos is targeting the audience’s emotions. By using self-confidence and statistics of their product, Hydroxycut portrays the desire to look healthy and thin to appeal to customers in their commercials using ethos and pathos appeal. The commercial begins with a song that is upbeat and then has a random average people holding a poster in front of them showing a before picture and later remove it to see the after. Because society has set people’s mind to think that being overweight is frowned upon, it has created their low self-esteem. This is part of the technique pathos, because the targeted audience is vulnerable and is going to desire to look just like the people it catches the attention of the audience and sees how happy they are making the audience want to be the same way. Then the use of imagery with the before and after of the people, shows when they remove it they are thinner and fit. The women and men in the commercial are dancing and smiling and is appealing because it makes the viewers feel self-conscious and encourages other average people just like them to reach their goal by saying these products work to achieve weight loss. Another device of persuading the potential customers that this commercial uses is ethos, which is credibility. Just by having 4 men and women holding up the posters and talking about how successful they were to loose weight with using the pill; makes the product believable to the audience. Having