Hyundai: Leading the Way in the Global Auto Industry

Hyundai: Leading the Way in the Global Auto Industry 1. One huge competitive advantage of Hyundai is that they launched step by step, since the late 1990’s several factories and plants. In 1997 they established a factory in Turkey, later a plant in India and in 2002 was opened a factory in China. Later on in the years after 2006 Hyundai build more factories in the following countries like Iran, Sudan, Venezuela, Taiwan, Vietnam as well as in two U.S. states. These factories ensure a presents in different parts of the world to cover the supply worldwide. Further Hyundai joyed a partnership with Guangzhou Motor Group in order to expand their network. This partnership also gives Hyundai an entry into the Chinas automotive industry. In this ways and with the fact that Hyundai has on three continents: Europa, Asia and North America their research and development centers including distribution centers and marketing subsidiaries, the competitive advantages are on a high level. Added to the R&D centers the three names location has Hyundai headquarters. Another tool to be better than the others, more competitive and to