hyundai marketing
1.0 Executive Summary
This report details out on the marketing plan of Hyundai Veloster of 2013 production and its improvement over the previous Hyundai Veloster 2012 production to compete with other models in sporty compact car. Hyundai Motor Company was founded in 1967, along with its 32.8% subsidiary, Kia Motors, and it is the 5th largest automaker manufacturer in the world, based on the 2012 vehicle sales. Hyundai is sold in 193 countries through 6000 dealerships and showroom, as well as operating the world’s largest integrated automobile manufacturing facilities in Ulsan, South Korea, with an annual production of 1.6 million units. “The 2013 Hyundai Veloster was named the Coolest New Car Under $18,000 by Kelly Blue Book’s KBB.com”.
The report highlights the research of the strategy on targeting more customers and sustainability to compete with other sporty compact cars in the competitive automobile industry by offering greater features. Apart from that, it draws out on the future marketing prospect of the Hyundai Motor Company and Hyundai Veloster for future growth improvement. Besides, this report clarifies on the finding and conclusion on brand valuation of Hyundai Veloster, explaining on what could be learnt from the product.
Hyundai Veloster 2013 comes with two model, which is the regular base model and Turbo model which offers Dual Clutch Transmission (DCT) with smooth, quick and direct shift, giving an added control and sportier driving experience for paddle shifters. In addition, it offers a 6-Speed EcoShift DCT. Other than that, it is economical in fuel consumption, as well as fuel efficiency.
Veloster is known for having a sleek, sporty stylish design and unique 3-door design with a hidden door handle on the back door which reasons for safety concern for back passengers to exit the car, especially dropping them by the roadside. It also features on having a spacious interior of 105.3 cubic feet, a 7-inch touchscreen multimedia screen
This report details out on the marketing plan of Hyundai Veloster of 2013 production and its improvement over the previous Hyundai Veloster 2012 production to compete with other models in sporty compact car. Hyundai Motor Company was founded in 1967, along with its 32.8% subsidiary, Kia Motors, and it is the 5th largest automaker manufacturer in the world, based on the 2012 vehicle sales. Hyundai is sold in 193 countries through 6000 dealerships and showroom, as well as operating the world’s largest integrated automobile manufacturing facilities in Ulsan, South Korea, with an annual production of 1.6 million units. “The 2013 Hyundai Veloster was named the Coolest New Car Under $18,000 by Kelly Blue Book’s KBB.com”.
The report highlights the research of the strategy on targeting more customers and sustainability to compete with other sporty compact cars in the competitive automobile industry by offering greater features. Apart from that, it draws out on the future marketing prospect of the Hyundai Motor Company and Hyundai Veloster for future growth improvement. Besides, this report clarifies on the finding and conclusion on brand valuation of Hyundai Veloster, explaining on what could be learnt from the product.
Hyundai Veloster 2013 comes with two model, which is the regular base model and Turbo model which offers Dual Clutch Transmission (DCT) with smooth, quick and direct shift, giving an added control and sportier driving experience for paddle shifters. In addition, it offers a 6-Speed EcoShift DCT. Other than that, it is economical in fuel consumption, as well as fuel efficiency.
Veloster is known for having a sleek, sporty stylish design and unique 3-door design with a hidden door handle on the back door which reasons for safety concern for back passengers to exit the car, especially dropping them by the roadside. It also features on having a spacious interior of 105.3 cubic feet, a 7-inch touchscreen multimedia screen