The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
Cited: Guest, Andrew. “Outcasts United: A True Story about Soccer and Immigration Made for Hollywood?” Pitch Invasion. Pitch Invasion, 17 Aug. 2009. Web. 19 Sep. 2012.…
The Price of Gas is Outrageous – And It is Going To Get Even Higher…
Understand and analyze the three appeals: Ethos, Pathos, Logos and show their relevance to the argument…
In Johann Hari’s article “You are being lied to about pirates” (published Monday January 5, 2009 by the Independent) he uncovers for his audience/readers the truth behind piracy and how it is reflected in the ways that the government “tries” to inform the public. The article shows that his audience is the people he recognizes to be the real villains in destroying the pirate “organization” as well as the uneducated readers on the topic that are looking to grasp a new understanding of pirates and where it all started. Johann Hari is trying to prove to us that there is definitely more than one side to these Somali pirates, but people just have to be willing to listen to see the truth behind their story.…
In Dinesh D' Souza’s essay, "Two Cheers for Colonialism,” he attempts to convince the audience about several concerns regarding colonialism and Western civilization. He employs various methods to make the audience see his point of view. He uses a lot of emotional appeals, humor, ethos, logos, and anecdotes to argue that the West did not become influential through colonial oppression. He says, "By suggesting that the West became dominant because it is oppressive, they provide an explanation for Western global dominance without encouraging white racial arrogance. They relieve the Third World of blame for its wretchedness,"(1) and "The West did not become rich and powerful through colonial oppression. It makes no sense to claim that the West grew rich and strong by conquering other countries and taking their stuff"(2). He uses rhetorical strategies such as evidence-based arguments like the one above, to make a strong logical appeal to the audience.…
Throughout this opinionated editorial, the author tries to convince her audience that same sex marriage should not be legalized. She hopes to appeal to the readers of the Wall Street Journal by the use of facts, rhetorical appeals, and religious accusations.…
In response to Karl Taro Greenfeld’s article, Robert Pondiscio’s “Poor Students Need Homework” aims to convince readers of the need of homework for low-income children. Pondiscio effectively persuades his audience that while wealthy children may not necessarily need homework, kids who are born into poverty do in order to increase their lack of opportunities through the use of cause and effect based arguments, analogy, and generalization.…
Rhetorical analysis closely examines the text, author, audience and context one is interested in knowing more about. Their usually is a conflict in the information that one is trying to learn more about in order to make a decision or simply better understand the subject. A good faith attempt at a clean slated mind that suspends judgment of your own opinions, morale’s, and values is a requirement to gain a good analysis. You also, obviously, need a text with an author with the ability to determine what the context is about and who the audience is supposed to be. It is worthwhile to engage in this manner in order to gain properly from it. If you don’t, you’re not doing a rhetorical analysis and you won’t gain much in the way of better understanding. I consider the terms, processes, and information in this reading to be the framework that is necessary in order to be successful at a rhetorical analysis. Therefore not only being aware of these aspects but understanding them is seriously beneficial.…
Visual elements are an important component of many advertisements. Although the role of imagery in shaping consumer response has long been recognized (Greenberg and Garfinkle 1963), only recently have visual elements begun to receive the same degree and sophistication of research attention as the linguistic element in advertising (Childers and Houston 1984; Edell and Staelin 1983; Meyers- Levy and Peracchio 1992; Miniard et al. 1991; Scott 1994a). The area is now characterized by conceptual and methodological diversity, with a variety of new propositions and findings emerging. Historically four approaches can be distinguished, each with its own strengths and weaknesses. The archival tradition is perhaps the oldest (e.g., Assael,…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Well-known Sci-fi writer, Ray Bradbury, in his novel, Fahrenheit 451, illustrates that relationships reflect who individuals are and who they want to be. Bradbury’s purpose is to promote the idea that a person should have the courage to listen to their own beliefs and thoughts of happiness rather than to blend in with society. He adopts a disoriented and poetic tone in order to appeal to similar feelings and experiences on a non-realistic scale in his young adult readers.…
Today in America many people question whether or not college is truly worth the stress, time, and cost it throws on an individual. With these “burdens” comes alienation from the outside world with little fun and fulfilling experiences. Some people even say that many college students have zero creativity, and are proud of it. This idea of self-growth and freedom along with a diverting experience, while going through college, is something that Rick Perlstein himself has had the opportunity to do. Unfortunately, Perlstein experienced this in his days, and has come to realization that, “College as America used to understand it, is coming to an end” (Perlstein). With this article being published in the liberal magazine, New York Times, many people, mostly ones who have gone through college, completely disagreed with his opinion. One of those insulted people being Liz Addison. Addison’s claim argues that college is yes, much different, but in a positive way, especially in the community colleges. All together in her one sided- argument, she includes several rhetorical devices to persuade, inform, and emotionally prove her claim. These devices being ethos, and pathos, gives her a strong foundation and effective argument to the liberal audience she is writing her article to.…
Beverly Gross’s "Bitch" first appeared in the Salmagundi, a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive, its offensive meaning, its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time, it actually represents the women’s roles in the society is changing as well. Gross illustrates the word “Bitch” as a demeaning word, she claimed, “A word used by men who are threatened by women”. (Beverly Gross, P.628) It shows that men are willing to be the dominant of the society, and the word “bitch” is an ultimate weapon men have to humiliate women. Anecdotes, contrast and comparison are techniques Gross used to create a strong, powerful and persuasive essay.…
