ISM 5150: The Vermont Teddy Bear Case

Nova Southeastern University
Wayne Huizenga Graduate
School of Business & Entrepreneurship

Assignment for Course: ISM 5150: IS Strategy & Data Management
Submitted to: Dr. Kimberly Deranek
Submitted by:Porsche Johnson N01530028 290 Needmore Rd 337 Clarksville TN 37040 954-531-7608 Date of Submission: 2/14/2017

Title of Assignment: Vermont Teddy Bear Case

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student
An inbuilt system would be the right option for VTB; this is because the company technical team has a clear understanding of the organization structure, the network layout of the organization, as well as what the organization requires to propel it to
A centralized system will be the best policy to adopt. This system will have been able to receive, process and monitor the idea of delivering the orders to its clients. Data are integrating, and modern analytical devices will be the best in this procedure. These implementations require detailed and proper understanding of the technology because there are other external companies which are linked to VTB for instance, Calyx Flowers is a foreign company that supplies flowers to VTB, there should a better system and technology how the orders made will be disseminated from VTB to this foreign companies so as to deliver the products to the company as well as provide to the customer ("American-Made Personalized Teddy Bears, Birthday Gifts, Get Well Gift Ideas | Vermont Teddy Bear Company", 2017).
Recommendations to Increase Market Share and Customer Focus
VTB will stand out if it focuses on efficiently integrating data and also adopting the use of logical devices so as to ease coordination of making orders, processing the order, delivering the order, as well advertisement of its products (Gogan & Lewis, 2011). This will provide as centered approach as well as improve its profits margins. VTB should also think of introducing a Customer Relationship Management (CRM) system. This system will enable VTM to carefully monitor its clients, the orders they make and how they can improve