Ib Extended Essay
EXTENDED ESSAY
BUSINESS AND MANAGEMENT
RESEARCH QUESTION:
“How effective would the takeover of Motorola mobility be for Google as a growth strategy?”
Candidate name:
Candidate number:
School name:
School number:
Supervisor:
Date submitted:
Word count:
ACKNOWLEDGEMENTS.
I would like to thank my extended essay supervisor for her continuous support throughout this assignment. Her guidance and patience have been of great help to me in completing this task.
I would also like to thank my family and friends for their endless support and for always providing me with the encouragement to continue working when times were difficult.
ABSTRACT.
In August of 2011, Google announced that it would take over Motorola mobility in an attempt to boost its mobile phone software i.e. ’android’. This headliner in the world of technology inspired me to undertake in depth study and hence come up with the following research question: “how effective would the takeover of Motorola mobility be for Google as a growth strategy?”
To answer this question I have used a combination of both primary and secondary research, though most of the information needed was obtained from the latter i.e. secondary research. Figures for previous and current market share have been used to analyse the possible effects of the merger and the opportunities available for exploitation.
Business & Management theory and principles were applied to analyse and demonstrate the consequences of the takeover for Google and whether it would be successful or not. Analytical tools such as the Ansoff matrix and the B.C.G matrix were used to show the current position of the companies and possible future outcomes.
The essay arrives to a conclusion that the takeover could prove to be a worthwhile investment as it enables Google to acquire an extremely large number of patents and also it provides a great opportunity for them to spread their risks through diversification. Google should go ahead with the
BUSINESS AND MANAGEMENT
RESEARCH QUESTION:
“How effective would the takeover of Motorola mobility be for Google as a growth strategy?”
Candidate name:
Candidate number:
School name:
School number:
Supervisor:
Date submitted:
Word count:
ACKNOWLEDGEMENTS.
I would like to thank my extended essay supervisor for her continuous support throughout this assignment. Her guidance and patience have been of great help to me in completing this task.
I would also like to thank my family and friends for their endless support and for always providing me with the encouragement to continue working when times were difficult.
ABSTRACT.
In August of 2011, Google announced that it would take over Motorola mobility in an attempt to boost its mobile phone software i.e. ’android’. This headliner in the world of technology inspired me to undertake in depth study and hence come up with the following research question: “how effective would the takeover of Motorola mobility be for Google as a growth strategy?”
To answer this question I have used a combination of both primary and secondary research, though most of the information needed was obtained from the latter i.e. secondary research. Figures for previous and current market share have been used to analyse the possible effects of the merger and the opportunities available for exploitation.
Business & Management theory and principles were applied to analyse and demonstrate the consequences of the takeover for Google and whether it would be successful or not. Analytical tools such as the Ansoff matrix and the B.C.G matrix were used to show the current position of the companies and possible future outcomes.
The essay arrives to a conclusion that the takeover could prove to be a worthwhile investment as it enables Google to acquire an extremely large number of patents and also it provides a great opportunity for them to spread their risks through diversification. Google should go ahead with the
Bibliography: "BCG Matrix." NetMBA Business Knowledge Center. Web. 30 Nov. 2011. <http://www.netmba.com/strategy/matrix/bcg/>. "Can Google Benefit From the Motorola Acquisition? | Expert Advice | Community Forums | MaaSters Center." MaaSters Center by MaaS360 "Company." Google. Web. 30 Nov. 2011. <http://www.google.co.uk/about/corporate/company/>. Costa, Dan