IB207 case2
IB207
Xiaochen Hu 701821410
Case 2
1. What were the reasons for Euro Disney’s problems in Europe?
First, Euro Disney’s poor performance due to the management lacked on understanding of the cultural difference between two nations. Disney goes (very deep) into the American consciousness, its themes were chosen to appeal to a wide variety of American interests and tastes, its parks were filled with images of American culture, and its cartoon characters had become staples of the American youth experience. In conclusion, Disney is too "Americanized." Although Euro Disney did some work to adapt, it is not good enough to convince consumers. After all, since Paris is the culture capital of Europe, French think their culture being deserved more respect.
Second, Euro Disney has serious problem with its staff. Disney strictly enforced a dress code. However, applicants and labor leaders in France felt the requirements were excessive, being much stricter than the requirements of other employers.
Euro Disney became symbols of America within France. a group of French farmers blockaded Euro Disney in protest of farm policies the United States supported at the time not to serve wine at the park For example, there are differences between European and American eating habits. As the result, the American designed dining facilities would have problems serving peak demands.
within the first nine weeks of operation roughly 1,000 employees left Euro Disney. Disney conceded that employees had worked under "tough conditions" at the time of opening. The long hours and hectic pace of work at the park were cited as the reasons for the turnover. the difficulties associated with the multi-cultural nature of the park, and the high cost of a day at the park. In addition, a number of observers noted that Euro Disney represented a departure from a traditional French entertainment experience.
2. Could Euro Disney have foreseen any of those problems?
Cost estimates largely were determined by
Xiaochen Hu 701821410
Case 2
1. What were the reasons for Euro Disney’s problems in Europe?
First, Euro Disney’s poor performance due to the management lacked on understanding of the cultural difference between two nations. Disney goes (very deep) into the American consciousness, its themes were chosen to appeal to a wide variety of American interests and tastes, its parks were filled with images of American culture, and its cartoon characters had become staples of the American youth experience. In conclusion, Disney is too "Americanized." Although Euro Disney did some work to adapt, it is not good enough to convince consumers. After all, since Paris is the culture capital of Europe, French think their culture being deserved more respect.
Second, Euro Disney has serious problem with its staff. Disney strictly enforced a dress code. However, applicants and labor leaders in France felt the requirements were excessive, being much stricter than the requirements of other employers.
Euro Disney became symbols of America within France. a group of French farmers blockaded Euro Disney in protest of farm policies the United States supported at the time not to serve wine at the park For example, there are differences between European and American eating habits. As the result, the American designed dining facilities would have problems serving peak demands.
within the first nine weeks of operation roughly 1,000 employees left Euro Disney. Disney conceded that employees had worked under "tough conditions" at the time of opening. The long hours and hectic pace of work at the park were cited as the reasons for the turnover. the difficulties associated with the multi-cultural nature of the park, and the high cost of a day at the park. In addition, a number of observers noted that Euro Disney represented a departure from a traditional French entertainment experience.
2. Could Euro Disney have foreseen any of those problems?
Cost estimates largely were determined by