Iberia Value Proposition
L6-03 Case Study
Case Study Iberia Airlines
CS (L6 - 03)
INSTRUCTIONS FOR CANDIDATES The Supply Chain Management in Practice examination is designed to assess your ability to apply the essential theories, principles and techniques of purchasing and supply chain management to a realistic business situation. The Supply Chain Management in Practice examination is a three hour open-book examination. The examination questions will draw on material from the other compulsory Level 6 Graduate Diploma in Purchasing and Supply units: Leading and Influencing in Purchasing; and Strategic Supply Chain Management. Furthermore, the content of the Level 5, Advanced Diploma in Purchasing and Supply units is assumed to be underpinning knowledge. You will be expected to demonstrate your knowledge and understanding of relevant theoretical principles, concepts and techniques; to apply these appropriately to the particular situation described in the case study and; above all, to make sound decisions. You will not gain marks by writing a general essay on the topic. Prepared notes may not be included as part of the answer. Please note that all work should be your own. Copying or plagiarism will not be tolerated and could result in no marks being awarded. If quotes or short extracts are used they should be attributed or the source of the information identified. You should acquaint yourself thoroughly with the case study before the examination. You must take your copy of the case study into the examination. The Supply Chain Management in Practice examination is to be held on Wednesday 17 November from 09.30 to 12.30.
2
L6-03/Nov10/Iberia/IT
IBERIA AIRLINES
Source: adapted from The Wall Street Journal (2003) The information included within this case study is based on real life organisations and people. However, the details are for assessment purposes only and do not necessarily reflect the respective positions of the organisations or individuals concerned.
Background
Case Study Iberia Airlines
CS (L6 - 03)
INSTRUCTIONS FOR CANDIDATES The Supply Chain Management in Practice examination is designed to assess your ability to apply the essential theories, principles and techniques of purchasing and supply chain management to a realistic business situation. The Supply Chain Management in Practice examination is a three hour open-book examination. The examination questions will draw on material from the other compulsory Level 6 Graduate Diploma in Purchasing and Supply units: Leading and Influencing in Purchasing; and Strategic Supply Chain Management. Furthermore, the content of the Level 5, Advanced Diploma in Purchasing and Supply units is assumed to be underpinning knowledge. You will be expected to demonstrate your knowledge and understanding of relevant theoretical principles, concepts and techniques; to apply these appropriately to the particular situation described in the case study and; above all, to make sound decisions. You will not gain marks by writing a general essay on the topic. Prepared notes may not be included as part of the answer. Please note that all work should be your own. Copying or plagiarism will not be tolerated and could result in no marks being awarded. If quotes or short extracts are used they should be attributed or the source of the information identified. You should acquaint yourself thoroughly with the case study before the examination. You must take your copy of the case study into the examination. The Supply Chain Management in Practice examination is to be held on Wednesday 17 November from 09.30 to 12.30.
2
L6-03/Nov10/Iberia/IT
IBERIA AIRLINES
Source: adapted from The Wall Street Journal (2003) The information included within this case study is based on real life organisations and people. However, the details are for assessment purposes only and do not necessarily reflect the respective positions of the organisations or individuals concerned.
Background