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Ibm Business Strategies

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Ibm Business Strategies
ITIS 5401-B
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“Leadership, Change and Growth: CIO as a driver of business at IBM”

Dr Shaobo Ji

Sohaib Amjad
Sn#100616776

Abstract: The case study analyses the evolving role of CIO at IBM as a driver of growth and change within the organization. It makes an attempt to first describe 2 key challenges facing a CIO working for a “smart” and integrated enterprise and ends by making recommendations which can serve as a blue print not only for IBM but for any organization looking to use IT as a primary source of business growth and development.

Leadership, Change and Growth: CIO as a driver of business at IBM
Company Profile:
IBM is one of the largest globally integrated enterprise in the world and since 2000, the company has spent over $70 Billion on research and development to implement innovation to technology that supports Big Data, cloud, mobile and social computing. The company boasts the world’s largest cloud for analytics and allows over 200,000 employees access to perform analytics on multitude of business functions (sales forecasting, skills evaluation etc.) while significantly improving upon project delivery time. The company has seen a sharp change in direction in the previous decade from hardware production to Services and Software units now taking the driving seat for revenue generation. Services and Software are now responsible for 41% and 44% of profit respectively (2015 IBM Road Map, 2012)
The company’s new focus according to its Vision 2015 statement is to become a Smart Enterprise, which can align its IT and Business unit strategies to provide solutions to its clients which would increase business processes and supply chain efficiencies along with a focus on going “Green” by curtailing excessive energy consumption and waste. It is with this vision that the role of CIO has to evolve to provide leadership and create linkages within the organization and between partners to deliver the new IT led growth for IBM.
The



References: “2015 IBM Road Map: Generating Higher Value at IBM” IBM, accessed April 8, 2013 http://www.ibm.com/annualreport/2011/ghv/ “Today’s Challenges, Tomorrow’s CIO Laying the groundwork and creating conditions for success” IBM, accessed April 8, 2013 http://www-935.ibm.com/services/uk/cio/pdf/cio_2_final_lowres.pdf “The smarter planet: a mandate for CIO leadership in a radically changing world” IBM, accessed April 8, 2013 http://public.dhe.ibm.com/common/ssi/ecm/en/ciw03060usen/CIW03060USEN.PDF “The Essential CIO: Insights from the Global Chief Information Officer Study” IBM, accessed April 8, 2013 http://www-304.ibm.com/businesscenter/cpe/download0/218842/2011mmciostudy.pdf

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