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Ibm Case Study
Competitive Position of IT Company:
International Business Machines (IBM) Case Study
I. Introduction: The Company that has been chosen for this case study is International Business Machines abbreviated IBM. This company was founded by Herman Hollerith in 1896 as the Tabulating Machine Company. It was later incorporated as the Computing Tabulating and Recording Corporation on June 16 1911. The Company was listed in the New York Stock Exchange in 1916 and one year later the Canadian and South American subsidiaries became what we know today as International Business Machines. (Wikipedia, the free encyclopedia, 2010) 1IBM 's first U.S. trademark was for the name "THINK" filed as a U.S. trademark on June 6, 1935. "THINK" was the IBM philosophy Watson summarized with a motto consisting of one word. The name was attributed to a monthly magazine called Think that was distributed to the employees of IBM in the 1930s. A U.S. trademark for "IBM" was not filed until approximately 14 years later, on May 24, 1949. What began as a small computer company has now grown into a worldwide corporation that employs more than 400,000. 2IBM is second largest (by market capitalization) and the second most profitable information technology and services employer in the world according to the Forbes 2000 list with sales of greater than 100 billion US dollars.
IBM holds more patents than any other U.S. based technology company and has eight research laboratories worldwide.

Market Share: In terms of market share, IBM (NYSE: IBM) announced that Gartner, Inc. has once again named IBM (NYSE: IBM) the worldwide market share leader in the application infrastructure and middleware software segment based on total worldwide revenue for 2009. (Comtex, 2010). According to the report (1), IBM was the leading software vendor with a 31.5 percent market share; nearly double that of its closest competitor. According to Gartner, IBM grew 8.1 percent in 2009, almost three times faster



Cited: Chang), R. A. (n.d.). Rueters. Retrieved May 18, 2010, from IBM unruffled by rivals ' M&A, to do more of same: http://www.reuters.com/article/idUSTRE64D68R20100514 Comtex. (2010). IBM Named Marketshare Leader in Middleware Software for Sixth Consecutive Year. ARMONK, N.Y.: PR Newswire. Corporation, B. (2009). Converging Business and Technology. Retrieved May 18, 2010, from BTM Corporation: https://www 950.ibm.com/events/wwe/grp/grp004.nsf/vLookupPDFs/BTM%20Presentation%20for%20IBM%20Business%20Agility%20Now_FINAL_11.4.09/$file/BTM%20Presentation%20for%20IBM%20Business%20Agility%20Now_FINAL_11.4.09.pdf Darryl K. Taft. (2010, April 23). Eweek.com. Retrieved May 18, 2010, from What 's Behind IBM 's Surge in Storage?: http://www.eweek.com/c/a/Data-Storage/Whats-Behind-IBMs-Surge-in-Storage-538382/1/ Morningstar, I. (2010, May 18). Key Statistics for International Business Machines. Retrieved May 18, 2010, from Yahoo Finance: http://finance.yahoo.com/q/ks?s=IBM+Key+Statistics Rex Crum. (2008, Oct 12). MarketWatch. Retrieved 18 May, 2010, from Stability seen from full IBM earnings report : http://www.marketwatch.com/story/stability-seen-from-full-ibm-earnings-report Thomson. (2010, May 18). Key Statistics for International Business Machines. Retrieved May 18, 2010, from Yahoo Finance: http://finance.yahoo.com/q/ks?s=IBM+Key+Statistics Wikipedia, the free encyclopedia. (2010, May 18). Retrieved May 17, 2010, from Wikipedia.com: http://en.wikipedia.org/wiki/IBM#History

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