Ibm Draft Analysis Web 2.0
Assignment 2
IBM: Organizational Structure and Web 2.0
TBUS 300B
Submitted by:
Boris Tuong
Mark Vorhoff
Daniel Weaver
Submitted to:
Dr Kaghan
12 May 2009
Web 2.0 technologies help to make an overwhelming sea of information more tolerable. This may be especially true in providing resources for teams in organizations and empowering individuals to make use of those resources with a minimum of disruption to others’ work. Teams are important in nearly every organization; however, they may serve different roles based on the organization design. As we look at the importance of teams in an organization, we will examine how IBM uses Web 2.0 technologies to empower and enhance teams in order to achieve goals.
In mechanistic organizations, team members will have specific roles wherein they can develop expertise. This enables individuals to develop efficiencies that may not be possible for those who have a broader job description. On the other hand, without effective communication this can create a sense of detachment from other team members. In turn, this may lead to unnecessary delays in processes and a lack of appreciation for the efforts of others on the team.
In organic organizations, team goals or members may change frequently to meet the needs of a dynamic business environment. In an organization like IBM, this organic environment allows teams to form around the skill and knowledge base needed to accomplish goals. Job design may change with each task or project because the structure of the company is designed to focus on the organizational process rather than the organizational structure. Using Web 2.0 technology teams can locate and make use of others’ expertise, often without even contacting the individual. Ann-Marie Darrough, a Lotus Technical Sales Manager says, “We learn ‘just-in-time’ by . . . following the expert. We read the content they have created and use their links. It’s the new form of enablement and mentoring” (IBM
IBM: Organizational Structure and Web 2.0
TBUS 300B
Submitted by:
Boris Tuong
Mark Vorhoff
Daniel Weaver
Submitted to:
Dr Kaghan
12 May 2009
Web 2.0 technologies help to make an overwhelming sea of information more tolerable. This may be especially true in providing resources for teams in organizations and empowering individuals to make use of those resources with a minimum of disruption to others’ work. Teams are important in nearly every organization; however, they may serve different roles based on the organization design. As we look at the importance of teams in an organization, we will examine how IBM uses Web 2.0 technologies to empower and enhance teams in order to achieve goals.
In mechanistic organizations, team members will have specific roles wherein they can develop expertise. This enables individuals to develop efficiencies that may not be possible for those who have a broader job description. On the other hand, without effective communication this can create a sense of detachment from other team members. In turn, this may lead to unnecessary delays in processes and a lack of appreciation for the efforts of others on the team.
In organic organizations, team goals or members may change frequently to meet the needs of a dynamic business environment. In an organization like IBM, this organic environment allows teams to form around the skill and knowledge base needed to accomplish goals. Job design may change with each task or project because the structure of the company is designed to focus on the organizational process rather than the organizational structure. Using Web 2.0 technology teams can locate and make use of others’ expertise, often without even contacting the individual. Ann-Marie Darrough, a Lotus Technical Sales Manager says, “We learn ‘just-in-time’ by . . . following the expert. We read the content they have created and use their links. It’s the new form of enablement and mentoring” (IBM
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