IBM SWOT
Business Model Development through Corporate Strategy Design: IBM
SWOT Analysis
Prathamesh Muzumdar, The University of Texas at Arlington.
Abstract
The research tries to understand the ongoing process in products and services offered by technology giant IBM. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of IBM, multiple corporate strategies are designed.
SWOT analysis is used as an extensive tool to take step by step approach in understanding the opportunities that exists in the general environment. At the same time SWOT also helps to understand the strengths that IBM can exploit through value chain analysis and how the internal core competencies produce a fit in IBM’s operational activities. Overall the study is strongly qualitative in nature and explores multiple avenues that a techno-functional company can implement to penetrate and gain greater market share.
Keywords: SWOT analysis, Value chain analysis, core competencies, Porter’s five forces, VRIN analysis. Introduction
IBM was founded in 1911 as CTR initially with the aim of developing hardware and software components for computers.
IBM’s mission is to develop technology in efficient way and deliver it to the customer for greater satisfaction. Overall IBM tries to create value through its product.
IBM’s main domain is IT and its business varies from hardware to software development.
As shown in figure IBM has many functions through which it delivers and creates value.
Electronic copy available at: http://ssrn.com/abstract=2367123
In 2012 IBM was ranked no 2 in terms of employee, no 4 in market capitalization1 , and no 9 most profitable2 .
General Environment
Trade- New open markets and new trade regulations have opened market for consumer electronic goods all over the globe. This initiative has helped many overseas companies to launch and sale products to different countries.
Exchange
SWOT Analysis
Prathamesh Muzumdar, The University of Texas at Arlington.
Abstract
The research tries to understand the ongoing process in products and services offered by technology giant IBM. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of IBM, multiple corporate strategies are designed.
SWOT analysis is used as an extensive tool to take step by step approach in understanding the opportunities that exists in the general environment. At the same time SWOT also helps to understand the strengths that IBM can exploit through value chain analysis and how the internal core competencies produce a fit in IBM’s operational activities. Overall the study is strongly qualitative in nature and explores multiple avenues that a techno-functional company can implement to penetrate and gain greater market share.
Keywords: SWOT analysis, Value chain analysis, core competencies, Porter’s five forces, VRIN analysis. Introduction
IBM was founded in 1911 as CTR initially with the aim of developing hardware and software components for computers.
IBM’s mission is to develop technology in efficient way and deliver it to the customer for greater satisfaction. Overall IBM tries to create value through its product.
IBM’s main domain is IT and its business varies from hardware to software development.
As shown in figure IBM has many functions through which it delivers and creates value.
Electronic copy available at: http://ssrn.com/abstract=2367123
In 2012 IBM was ranked no 2 in terms of employee, no 4 in market capitalization1 , and no 9 most profitable2 .
General Environment
Trade- New open markets and new trade regulations have opened market for consumer electronic goods all over the globe. This initiative has helped many overseas companies to launch and sale products to different countries.
Exchange
References: 1. “Fortune 500: IBM employees". Fortune. 2012. 2. “Fortune 20 most profitable companies: IBM". Fortune. 2012.