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International
Business
Strategy, Management, and the New Realities
S. Tamer Cavusgil
Michigan State University
Gary Knight
Florida State University
John R. Riesenberger
Executive in Residence, CIBER
Michigan State University
Upper Saddle River, New Jersey, 07458
CAVUMFM_i-1v2
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Page ii
Library of Congress Cataloging-in-Publication Data
Cavusgil, S. Tamer.
International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary
Knight, John R. Reisenberger.
p. cm.
Includes bibliographical references and index.
ISBN 0-13-173860-7 (alk. paper)
1. International business enterprises--Management. I. Knight, Gary, 1939- II. Riesenberger, John R.,
1948- III. Title.
HD62.4.C389 2008
658'.049--dc22
2007041181
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