ICC Assig 2
SCHOOL OF COMMUNICATION
BACHELOR OF MASS COMMUNICATION (HONS.) INTERCULTURAL COMMUNICATION (BMC 1124)
MARCH 2012
Assignment 2 : Case Study
Group Assignment : Individual
Weighting: Presentation 15% Case Study 10%
Length: Case Study (1,300 words)
Due date : Weekly
Submission: Hardcopy during presentation and Online via safeAssign
Assessment 2—Case Study Paper and Presentation
Choose one of the topics from the following topics :
Identity and Intercultural Communication Identity
Language And Intercultural Communication
Understanding Intercultural Transitions
Culture Communication and Intercultural Relationships
Culture Communication and Conflict
Students may choose one of the following topics. However, in any one week each student must present a different culture.
Oral Presentation Requirements
Presentations will take place during the tutorial sessions
Students will have a maximum of 10 minutes for their presentation. You are encouraged to use power point presentations to present a summary of your case study.
Other members of the class will be expected to participate in the discussion by providing feedback and comments on the presentations.
Presentations will begin July 2 onwards.
Feedback will be given using Feedback form, a copy of which is included at the back of this booklet.
Case Study paper
The case study paper is to be submitted on the same day as the oral presentation is made. The paper is to be submitted in hard copy to your tutor. (Make a second copy for your records)
The case study is to be written in the form of essay format, using the usual academic conventions in essay writing.
Feedback will be provided using the Feedback Form, a copy of which is located at the end of this course information booklet.
Marking Criteria
Assessment of your case study will take into account:
Relevance of your answer to the question
Clarity of
BACHELOR OF MASS COMMUNICATION (HONS.) INTERCULTURAL COMMUNICATION (BMC 1124)
MARCH 2012
Assignment 2 : Case Study
Group Assignment : Individual
Weighting: Presentation 15% Case Study 10%
Length: Case Study (1,300 words)
Due date : Weekly
Submission: Hardcopy during presentation and Online via safeAssign
Assessment 2—Case Study Paper and Presentation
Choose one of the topics from the following topics :
Identity and Intercultural Communication Identity
Language And Intercultural Communication
Understanding Intercultural Transitions
Culture Communication and Intercultural Relationships
Culture Communication and Conflict
Students may choose one of the following topics. However, in any one week each student must present a different culture.
Oral Presentation Requirements
Presentations will take place during the tutorial sessions
Students will have a maximum of 10 minutes for their presentation. You are encouraged to use power point presentations to present a summary of your case study.
Other members of the class will be expected to participate in the discussion by providing feedback and comments on the presentations.
Presentations will begin July 2 onwards.
Feedback will be given using Feedback form, a copy of which is included at the back of this booklet.
Case Study paper
The case study paper is to be submitted on the same day as the oral presentation is made. The paper is to be submitted in hard copy to your tutor. (Make a second copy for your records)
The case study is to be written in the form of essay format, using the usual academic conventions in essay writing.
Feedback will be provided using the Feedback Form, a copy of which is located at the end of this course information booklet.
Marking Criteria
Assessment of your case study will take into account:
Relevance of your answer to the question
Clarity of