Ice Cream
SAMPLE BUSINESS PLAN
Fast ‘n Fresh Premium Ice Cream Parlor
858 Success Avenue
Valley City, CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F)
Prepared By
J. B. Entrepreneur
Submitted To:
Valley City National Bank
2461 Money Avenue
Valley City, CA 93xxx
Foreword
This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea.
The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and do not represent any sources of data or actual locations. This information is provided only to make the plan appear more realistic. The financial and other data used in this sample plan may or may not represent industry practice and are provided to illustrate formats, not actual business operations. This sample business plan has been reviewed by loan officers of financial institutions and generally represents a typical plan without the personal financial data and other forms required in the usual loan package. Comments and suggestions for improvement are requested. Please send them to Dewey E. Johnson, Ph.D. Department of Management, The Sid Craig School of Business, California State University, Fresno, 5245 Backer Avenue, Fresno, CA 93740-0008. E-mail address is deweyj@csufresno.edu.
TABLE OF CONTENTS
TABLE OF CONTENTS 3
EXECUTIVE SUMMARY 4
THE BUSINESS DESCRIPTION 6
MARKET ANALYSIS 6
VISION STATEMENT 9
VISION TRIGGER 9
MISSION STATEMENT 10
BUSINESS OBJECTIVES 10
BUSINESS OPERATIONS 11
MARKETING 11 Product 11 Price 12 Place 13 Promotion 14
COMPETITIVE ANALYSIS 14
LEGAL STRUCTURE 18
MANAGEMENT EXPERTISE 18
SUPPORT PERSONNEL 20
CASH FLOW
Fast ‘n Fresh Premium Ice Cream Parlor
858 Success Avenue
Valley City, CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F)
Prepared By
J. B. Entrepreneur
Submitted To:
Valley City National Bank
2461 Money Avenue
Valley City, CA 93xxx
Foreword
This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea.
The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and do not represent any sources of data or actual locations. This information is provided only to make the plan appear more realistic. The financial and other data used in this sample plan may or may not represent industry practice and are provided to illustrate formats, not actual business operations. This sample business plan has been reviewed by loan officers of financial institutions and generally represents a typical plan without the personal financial data and other forms required in the usual loan package. Comments and suggestions for improvement are requested. Please send them to Dewey E. Johnson, Ph.D. Department of Management, The Sid Craig School of Business, California State University, Fresno, 5245 Backer Avenue, Fresno, CA 93740-0008. E-mail address is deweyj@csufresno.edu.
TABLE OF CONTENTS
TABLE OF CONTENTS 3
EXECUTIVE SUMMARY 4
THE BUSINESS DESCRIPTION 6
MARKET ANALYSIS 6
VISION STATEMENT 9
VISION TRIGGER 9
MISSION STATEMENT 10
BUSINESS OBJECTIVES 10
BUSINESS OPERATIONS 11
MARKETING 11 Product 11 Price 12 Place 13 Promotion 14
COMPETITIVE ANALYSIS 14
LEGAL STRUCTURE 18
MANAGEMENT EXPERTISE 18
SUPPORT PERSONNEL 20
CASH FLOW