Ice Cream Marketing Plan
I. Executive Summary
Ice cream is a highly favored treat for Filipino families. From reunions and get together to singular indulgence and rewards. People from all ages enjoy this coolest of comfort foods. That why we decided to come up with Fruity ice cream owned and operated by CMMS Corporation and soon will be the leading ice cream company in the Philippines or with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, ice cream flavors include Nangkasuy, Strawberry Marble Cream, Rocky Road, Chocolate, Double Dutch, Cappuccino, Cookies and Cream, Raspberry Rapture, and Pistachio. Fruity ice cream will also servesugar free ice cream such as Choco marble, French Vanilla and Mixed Berries.
Fruity ice cream will reinvent the ice cream experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry-benchmark customer service.
In order to grow at a rate consistent with our objectives, Fruity ice cream is offering additional packages for the convenience of its customers. Fruity ice cream are said to be especially refreshing and uses only carefully selected premium quality dairy and tropical fruit ingredients. Unlike commercial products that call themselves “ice-cream” but use vegetable fats and non-dairy substitutes, we only use the best milk ingredients from New Zealand and Australia. In fact, you get a glass of milk in every scoop of FIC.
We pack a whole glass of milk into each scoop of fruity ice cream. Pure milk makes our ice cream creamy, dreamy and oh so delicious (not to mention good for your health). So do your health a favor, load up on vitamins and minerals by getting your daily ice cream.You’ll love that our ice cream consist of 1/3 real fruit. We got inspiration from the best tropical Philippines.
II. Situational Analysis/ Market Analysis
Ice cream is a highly favored treat for Filipino families. From reunions and get together to singular indulgence and rewards. People from all ages enjoy this coolest of comfort foods. That why we decided to come up with Fruity ice cream owned and operated by CMMS Corporation and soon will be the leading ice cream company in the Philippines or with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, ice cream flavors include Nangkasuy, Strawberry Marble Cream, Rocky Road, Chocolate, Double Dutch, Cappuccino, Cookies and Cream, Raspberry Rapture, and Pistachio. Fruity ice cream will also servesugar free ice cream such as Choco marble, French Vanilla and Mixed Berries.
Fruity ice cream will reinvent the ice cream experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry-benchmark customer service.
In order to grow at a rate consistent with our objectives, Fruity ice cream is offering additional packages for the convenience of its customers. Fruity ice cream are said to be especially refreshing and uses only carefully selected premium quality dairy and tropical fruit ingredients. Unlike commercial products that call themselves “ice-cream” but use vegetable fats and non-dairy substitutes, we only use the best milk ingredients from New Zealand and Australia. In fact, you get a glass of milk in every scoop of FIC.
We pack a whole glass of milk into each scoop of fruity ice cream. Pure milk makes our ice cream creamy, dreamy and oh so delicious (not to mention good for your health). So do your health a favor, load up on vitamins and minerals by getting your daily ice cream.You’ll love that our ice cream consist of 1/3 real fruit. We got inspiration from the best tropical Philippines.
II. Situational Analysis/ Market Analysis