The book is very clear explained about the story of penguin that can be relate with one organization directly for example in a form of product line, services that are decreasing in quality and a business strategy that make increasingly little sense. The authors are achieving the goal with the simple story that easy to understand and come out with eight process of successful change. The important points of the first stage are create a sense of urgency that help others see the need for change and
The book is very clear explained about the story of penguin that can be relate with one organization directly for example in a form of product line, services that are decreasing in quality and a business strategy that make increasingly little sense. The authors are achieving the goal with the simple story that easy to understand and come out with eight process of successful change. The important points of the first stage are create a sense of urgency that help others see the need for change and