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Icek Ajzen's Theory Of Planned Behavior

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Icek Ajzen's Theory Of Planned Behavior
The Theory of Planned Behavior (TPB) is an extensively used intrapersonal theory. Developed by Icek Ajzen in 1985, the Theory of Planned Behavior has been previously used with many health education programs. The overall goal of the Theory of Planned Behavior is to determine the underlying factors that lead people to make decisions with regards to a certain health behavior. The Theory of Planned Behavior is an extension of the Theory of Reasoned action (TRA), taking the TRA and addressing the issue of incomplete control. This addition built the theory into three main factors that each contribute to the decision-making process, attitude toward beliefs, norms surrounding the belief and perceived behavioral control. According to this theory, these …show more content…
Perceived behavioral control refers to the perceptions of a person’s ability to perform a given behavior (i.e. receiving the flu vaccine). If a student’s perceived behavioral control diminishes the chance that they receive the flu vaccine, it will be the most difficult of the three major beliefs to convince otherwise. A long history of not getting the flu vaccine, along with the new experience of students actually being responsible for their own health has an effect on belief of control. The pilot test uncovered a few main things regarding perceived behavioral control. First and foremost, the most popular answer to why they personally did not get the flu vaccine was a confidence in their own immune system. This is the biggest control belief that we should approach moving forward. College students’ immune systems are okay, but poor nutritional habits, high stress and low sleep can all compound to wreak havoc on the immune system, which paves the way for the influenza virus to enter the body. Another popular answer that participants answered when it came to reasons why one would not get the flu vaccine was simply that they were too lazy. Low self-efficacy and low motivations are big factors that play into the college psyche which our information campaign can
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