Icici Prudential Marketing Strategy Report

[pic] A SUMMER PROJECT [pic] ON

“ICICI Prudential’s brand status and awareness in the insurance market and its growth since the privatization in the insurance sector ensued by the IRDA.”

(For the parted fulfillment of BA.HONS.ECONOMICS degree)

Submitted To: - Submitted By:-

Prof (Dr.) Gargi Bandyopadhyay Vaibhav Gupta

Enrollment no: A6018210039

Semester: 5

AMITY SCHOOL of ECONOMICS

AMITY UNIVERSITY

SECTOR 125, NOIDA

UTTAR PRADESH

Acknowledgements

I owe my acknowledgements to the following people who helped me in my report:-

• Mr Rajiv Banerjee

• Mr Pratap Malick

These are my managers who guided me through out my internship duration, teaching me all I needed to gain from a financial enterprise. They gave me various inputs regarding sales and other insurance plans, and also provided me with insights of how an insurance plan is designed for a customer. They read and reread my report to eradicate any discrepancies that I came up with. Sincere thanks to them. I thank them greatly to provide me an opportunity of working as an intern for such an esteemed and established company.

• Mrs. Gargi Bandhyopadhyay

My HOD in college ensured I sent her emails of my project during the summer vacations and answered any doubts and queries that I had. She responded even to the smallest of doubts, such as I asked her weather I need to make a literature survey or not, and she gave me answers and