Preview

Icore Strategy Report

Powerful Essays
Open Document
Open Document
4994 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Icore Strategy Report
The Spring Sale
The Spring Sale
Lorem Ipsum Dolor Sit Amet
Lorem Ipsum Dolor Sit Amet
STRATEGY

STRATEGY

TEAM #59

TEAM #59

On your side
On your side

Mission and Objectives
Mountain View Beverage Company: Mission Statement
At the Mountain View Beverage Company, we strive to be an industry leader in the soft-drink market, including fruit drinks, soda pop, ready-to-drink teas, and organic high-energy drinks. Our corporate image of being a friendly and sensible player in American business is made possible by our strong marketing program and our own bottling plants and distribution fleet. We are always attuned to the needs of local eateries, cafés, and coffee shops, as this is where we developed such a loyal customer base. As our customer base continues to grow and support us, we will be able to move our products into grocery and convenience stores. We will continue to expand our business so that our stockholders can remain pleased with our product quality and the company’s managerial vision, marketing plans, and operating efficiency. We will continue to supply our customers with beverages that are a healthy, vibrant source of drinking pleasure because at the Mountain View Beverage Company, we want to be “On Your Side” in today’s complex world.
Mountain View’s High Quality Objectives * Customer Satisfaction * Provide the highest quality of products and services to fulfill the needs of our customers * Find innovative ways to make healthier product alternative choices * Provide a superior friendly corporate image * To promote and inform a satisfying, healthy lifestyle

* Employee Satisfaction * Provide a quality and challenging work environment * Encourage both individual and group initiatives, cooperation, trust, and collaboration * Challenge individuals to be innovative * Embrace and respect the diversity of all individuals * Shareholder Satisfaction * Maintain high

You May Also Find These Documents Helpful

  • Good Essays

    Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.…

    • 668 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Business Btec L3 Unit 3 P1

    • 1028 Words
    • 4 Pages

    Product or Service: *The product must be a reflection of the customer wants and needs…

    • 1028 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Mountain Man Case Study

    • 1343 Words
    • 6 Pages

    Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside West Virginia. By 2005 Mountain Man was generating over $50 million in revenue with over 520,000 barrels of Mountain Man Lager sold. However, Mountain Man had been facing serious challenges. Its revenue was encountering a 2% yearly decrease in 2005 as it faced fierce competition. Light beer was sweeping the beer market and gained 50.4% of volume sales in market share in 2005. Thus, the objective of Mountain Man in this case study is to increase sales revenue by moving into the light beer market. Chris Prangel, son of the company’s owner, hoped to achieve three goals in his marketing campaign: 1.) To produce a light beer in the hope of attracting younger drinkers to the brand; 2.) To sustain the core brand equity of Mountain Man Lager; 3.) To maintain a steady share of its market segment by regaining the 2% annual loss.…

    • 1343 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Mountain Man

    • 2754 Words
    • 7 Pages

    With recent declining sales for Mountain Man Beer Company (MMBC), Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap, and at the same time avoiding any brand equity damage, as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share in the fast-growing light beer category, which accounted for 50.4% of all beer sales by volume in 2005 in the East Central Region (Exhibit 1). More specifically, Chris wants to capitalize on Mountain Man’s brand recognition in the region and capture a meaningful share of the local light beer market, a market in which MMBC currently has no presence. In addition, he is hoping a successful launch of Mountain Man Light in the local on-premise locations will boost the lagging sales of Mountain Man Lager.…

    • 2754 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Bus 210 Code of Ethics

    • 307 Words
    • 2 Pages

    4. Making our customers our first priority by meeting their needs and wants to better increase the quality of our services.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mgmt 404

    • 2165 Words
    • 9 Pages

    * Provide a friendly customer satisfaction so that the customers will feel welcome every time they shop in our stores.…

    • 2165 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    take excellent care of the customer’s needs. They have the talent and expertise to do whatever the…

    • 915 Words
    • 4 Pages
    Better Essays
  • Good Essays

    MGT466_Analytical Essay

    • 498 Words
    • 2 Pages

    service, and overall value to customers is at the heart of our strategies. As an instrumental part of…

    • 498 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Shc 32

    • 979 Words
    • 3 Pages

    Delivering a quality service in line with CQC essential standards, improving the quality of customer’s lives.…

    • 979 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mountain Man Brewing Company exemplifies history. Founded in 1925 by Guntar Prangel, a coal miner with a home brewery, and marketed largely to other coal miners, Mountain Man lager emphasizes quality ingredients, a bitter flavor and dark coloring. Today, Mountain Man Brewing is still a single-product company. Mountain Man distributes its lager in several states outside West Virginia, is a local market leader, and generates over $50 million in revenue with 520,000 barrels sold. MMBC’s target market has always been the blue collar, middle to lower income population, marketing them its renowned lager. Over time, its brand identity has been associated as an old school brewing company and its stability in blend and taste. There has been multiple instances where 3 generations of families have grown up drinking Mountain Man Beer and felt that Mountain Man Brewing Company has retained the quality ever since its introduction. It has therefore, created a legacy as “West Virginia’s Beer” and a “Working man’s beer” and has not deviated from its core branding, maintaining itself as a single product company. By using their history and status as an independent family owned brewery, they have enhanced the feeling of authenticity in their brand. By doing this they have found a way to relate to their main customers, those hard working men who find pride in family businesses and supporting the ones they love. MMMB’s success also stems from awards it has won for its high-quality taste including “Best Beer in West Virginia” for the 8th year in a row, and “America’s Championship Lager”, both in 2005. The MMBC’s unique taste and flavor has created very high brand awareness and has gained some very loyal customers even loyal families through generations. MMBC, as mentioned before, has a likeable bitter kind of taste, a distinctive smoothness and drinkability. This uniqueness is what sets it apart from its competitors. Along with its taste…

    • 623 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mountain Man Brewing Company (MMBC) has enjoyed being in top position in premium beer segment for the past fifty years and are now facing a 2% decline in revenue whilst a change in leadership infuses new energy to bring a change in their product line. Chris Prangel, son of the retired president and owner of MMBC faces the challenge of successfully implementing a marketing strategy to introduce a ‘light’ beer; in a growing beer segment, as maintaining status-quo would no more be an option to sustain their existing position in marketplace in the next five years.…

    • 1235 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Sainsburys objectives!

    • 1259 Words
    • 6 Pages

    The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine.…

    • 1259 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Resme

    • 299 Words
    • 2 Pages

    • Engage customers in order to provide to them what they need in terms of product and quality services…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In the early 90’s, tremendous changes occurred around the globe as the 1993 healthcare reform initiative took place to narrow the gap of raising health care cost. Government were committed to this issue which cost a lot of health care companies to merge or get acquired by others. However Abbott stood still with their strategies, which help in building a foundation for their future successful strategies. These strategies were:…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    A Charter Sample

    • 769 Words
    • 4 Pages

    Here is a sample project charter to get you started. This project charter was created for the corporate employee recognition framework.…

    • 769 Words
    • 4 Pages
    Satisfactory Essays

Related Topics