ICT House Style

The company I have chosen is Denbighshire county council. I have received a letter from them and I have collected leaflets as well as looking on their website to adopt their house style. The house style of the Denbighshire documents would be that they all have the same colours on them, the colours being green, blue and white. These have been the colours of the company since the beginning of the council when it first came around in 1996. The design may have changed slightly over the years, but the colours have always remained the same. Blue being the sea part of the county, the green as the county is full of nature and places to go walking in the hills, and a white castle, to signify that there are also historic landmarks available for viewing here as well. Another thing that they do on their documents is to place the logo in the top left corner. It has been done on the website, in the handouts and also on the letter. The way they refer to themselves as DCC as well as Denbighshire county council is also part of their house style, as it gives them leverage over people, and this is snappy and easy to remember. They are always using the same font on their documents as well as using the same writing type. They are always writing in a formal way, on the letters and on the website more than on the leaflets and handouts, as more people are using the internet now. The letters that they send out can have different tones as well, if the topic they are responding to is important the tone will be serious, however if the letter is about donating to charity through the council, then the response would be polite and sensitive.